Building a personal brand sounds easy, but in reality the only time it works is when you're consistent, but that's what we come in. Now you could go out and try to hire a service that "posts" for you on social, but within a few weeks you'll notice that you're getting no engagement because people know it's not YOU!
You could also go out and get a video email service, but then you have to think about what to say each month, but not with Referral Sweet. And when it comes to direct mail you'll have to find another 3rd party to fulfill that for you. Not with Referral Sweet.
Unfortunately, marketing your database is NOT optional, it's a necessity because If you're not marketing them, someone else is.