Does Facebook s new Special Ad Category have you frustrated as f*ck? The good news is, you can still use ads to attract your target market. But you ve got to get their attention with the right kind of content. Tristen Sutton is the Facebook Ads Expert and Marketing Strategist behind Tristen Sutton Consulting, a […]

No one anticipated a global pandemic putting business as usual on pause for several weeks, but here we are. So, how can we make the best use of this unexpected downtime? What can we do NOW that will plant the seeds for future business once the health crisis has passed? Today, I m coming at […]

Well over 70 percent of your business comes from people you already know. It s not about if someone is going to move, it s about when. Nurturing your database by building early contacts is the biggest thing you can do to boost your business. Lana Rodriquez is a front-runner in the Colorado Springs real […]

If you want your website to be more than just a digital business card, you HAVE to be telling a story. A story brand is your best shot at making real connections with real people. And it doesn’t take a marketing genius to develop a brand. Adam Wills is the story brand certified guide and […]

Instagram is the best social media platform for engaging with an audience. But you need to post the RIGHT kind of content in your feed, in your stories and on IGTV to increase your visibility, get found in search results and build a personal brand. And the RIGHT content doesn t necessarily have anything to […]

Yes, content creation is key to becoming the digital mayor of your town. But don t just make videos or write blog posts on the topics YOU think are cool. To show up in search results, you need to reverse engineer your content creation around the hyperlocal keywords your audience is looking for online. Fernando […]

If you spend your days chasing leads because that s what some guru told you to do, it won t be long before you re burned out and looking for another business. The truth is, you can stop prospecting today and start attracting clients through referrals. Michael Maher is the master trainer and real estate […]

Consumers can smell our outdated sales scripts from a mile away. So, why are so many real estate agents still using them? What if we stopped scripting and started asking questions? What if we quit trying to make a sale and simply engaged our leads in a genuine conversation? Beverly Ruffner is the CEO of […]

If you ve started creating content for your real estate business, you know that it should be repurposed on all your social channels as well as your website. But once that content drives traffic to your URL, what are you doing with it? Do you have a way to engage with those site visitors and […]

Why is it that people who know WHAT to do and HOW to do it STILL can t seem to accomplish their goals? For most of us, it comes down to a fear of failure. And that s why so many of you have yet to make your first video. Patrick Precourt is the Director […]

How many active buyer leads do you have right now? Would you like to have 43? You CAN attract that kind of business by creating the right kind of video content for YouTube. And we re not talking paid ads. We re talking lead gen from organic search. Jesse Dau and Jackson Wilkey are the […]

Are you running your real estate business? Or being run by it? Attraction-based relationship marketing allows agents to attract clients instead of chasing them. To build relationships instead of buying leads. To play golf instead of calling expireds. Danny Batsalkin is the premiere real estate coach behind DSCVR Real Estate Network, a platform that helps […]

If you re not creating consistent content to market your real estate business, you are leaving money on the table. And what s the best way to build connection with potential clients and position yourself as an authority? Video, video, video. Krista Mashore has been in the top 1% of realtors nationwide for the last […]

Facebook is a social platform, but YouTube ads for real estate is better. People go there to see what s going on and catch up with friends and family. YouTube, on the other hand, is a search engine. It s intent-based, and people go there to be entertained or educated. So, what does this mean […]

Do you use your personal Facebook page to market your sphere of influence? Did you know that only 1 in 5 of your contacts will see any given post? But don t give up on the platform just yet. You can reach the majority of your database on a regular basis by creating a dedicated […]

If you re willing to design a real estate brand that s way, way outside the box, you re going to repel some folks. When I started the Dude brand, I was accused of being unprofessional. And The Mortgage Geek got the same kind of hate early on. But if you re willing to stick […]

So, you want to break into the luxury real estate market, but you don t come from money. How do you build a sphere of high-net-worth individuals (HNWI)? How do you market yourself as a high-end agent? And what kind of video content can you create to target that niche? Brian Loebker is an accomplished […]

We do business with the people we know, like and trust. But what if you don t KNOW anyone? What if you re brand spanking new to an area, and you don t have a sphere of influence to market to? How do you break into a new market and build a database stat? Paige […]

Are you focused inward? Chasing money? Obsessed with the size of your next commission check? Benjamin Ross argues that opportunities come disguised as other people s problems, and if you grow your impact, business will come to you. In fact, the best way to attract clients is to follow your passion and make service a […]

What if you could travel four months of the year with your friends as part of your business plan? What if throwing an awesome party every few weeks WAS your marketing strategy? What if you could socialize your way to a successful real estate business? Known as The Social Realtor, Jimmy Rex leads the top […]