Would you hire you off your website? Does it connect with your ideal client or does it feel cold? On this blog, I’m going to show you the exact website videos every business should have on their website. These videos humanize your business and connect with people on a much…
Do your real estate emails suck? Be honest. if you’re sending people turn back the clock or real estate emails on interest rates, your email strategy probably isn’t making any money. This is why I replaced all my old crusty text based email and started using video email marketing instead. …
You will never run a referral based business without knowing why people refer others anything in life, not just real estate. This is crucial for understanding how word of mouth marketing works. Are you sick and tired of fighting chasing leads? The good news is that just about anybody can…
In almost every circumstance I’ve seen, client appreciation events WAY outperform other marketing or advertising activities. They build your brand, nurture your database, and allow you to meet new people, but they have to be marketed correctly. Client Appreciation Events Are A Marketing Activity Inviting someone to a party is…
Referrals are the lifeblood of the real estate business, but how do you express each referral thank you? There is no better compliment to your business than receiving a referral, but are you taking the time to properly thank the referring party the right way? If not you very well…
How would you receive buyers agent compensation after the NAR settlement. Good news is I see lots of opportunity.
If you’re not creating real estate content now or have plans to into the future, you’ll be out of business. That’s a bold claim to make, but hear me out first. Every real estate agent or lender will need to create a personal brand. You cannot create a personal brand…
The reason why 87% of agents fail within five years is because most of them start in real estate chasing the wrong people with NO real estate marketing strategy. Everything you are about to read is not rocket science, but common sense when it comes to real estate marketing vs.…
Social media is NOT Craig’s list. If you are looking for what kind of real estate social media content you should post, it’s very simple. Stop telling people you’re in real estate and start reminding them you’re in real estate. What is real estate content? Why is everyone talking about…
Generating consistent stream of real estate referrals is crucial to your career and sanity. Staying in touch with your database isn’t optional, it’s a necessity. However, how do you do it without always talking about real estate? Good news is you don’t have to. Actually, you shouldn’t really ever talk…
If you want more real estate referrals, you need an effective referral marketing strategy to STOP letting people forget you’re in real estate! Before I show you how to avoid becoming the agent that is forgotten about by your friends and family, we have to go over a few things…
How are you staying in touch with your database today? Using video email nurturing is one of the most effective ways to stay on top of mind your database. It allows you to connect personally leaving a much larger impact on your database. Most real estate agents and lenders immediately…
If you’re in a referral based business, email video marketing is one of the easiest ways to nurture your database for referrals and repeat business. We are increasing the open rates 300% using email video marketing vs. traditional text based email we used in the past. In this post, I’m going…
Believe it or not, but using direct mail is an amazing referral marketing strategy for anyone in a referral based business. Direct mail is NOT dead, it’s alive and well and one of the most effective way to stay in touch and nurture your database. “Referrals don’t come from strangers,…
Stuck with what kind of real estate social media content to create? Here are 4 types to keep you consistent.