Over the next 12-18 months we’re going to see who’s a sales person vs an entrepreneur. With commission compression and NAR lawsuit, outside sources are doing everything they can to eliminate the need of using a real estate agent or lender. It’s in times like these that HUGE opportunities come…
Farming, does it still work? That’s one of the first things you think of when you think of becoming the neighborhood Realtor everyone knows. You pick a certain neighborhood and send direct mail (farm) to its residents every month for an indefinite amount of time. Yes, it still works, but…
What the hell is going on in the real estate industry? More specifically what is going on with the future of buyer agency? Is the end near and will buyer agency cease to exist? I’m hearing of agents already “losing” buyers who are unwilling to pay a buyers agency fee…
You can’t build an attraction based business WITHOUT having a brand. I don’t think you can have any long lasting business without a brand The most important thing you can do is learn how to stand out in the marketplace.People don’t remember what you do, they remember how you do…
Everyone in real estate knows they need to create content for real estate marketing, but many are still holding back, why? Conquering the fear of putting yourself out there doesn’t require skill, it requires determination. Attracting clients vs. chasing leads is what every agent wants, but without having a personal…
https://vimeo.com/1014475434 Nobody wants to be sold, but that doesn’t meant you shouldn’t be trying to sell your service, it just means you need to change how you sell it. Story telling in real estate is how you can constantly market your real estate business WITHOUT necessarily having to talk about…
Don’t lose touch with your clients after the deal closes ever. They will buy and sell a few more properties, plus they have the ability to send you a handful of clients who will do the same. Part of being successful in real estate involves knowing how to stay in…
Would you hire you off your website? Does it connect with your ideal client or does it feel cold? On this blog, I’m going to show you the exact website videos every business should have on their website. These videos humanize your business and connect with people on a much…
Do your real estate emails suck? Be honest. if you’re sending people turn back the clock or real estate emails on interest rates, your email strategy probably isn’t making any money. This is why I replaced all my old crusty text based email and started using video email marketing instead. …
You will never run a referral based business without knowing why people refer others anything in life, not just real estate. This is crucial for understanding how word of mouth marketing works. Are you sick and tired of fighting chasing leads? The good news is that just about anybody can…
In almost every circumstance I’ve seen, client appreciation events WAY outperform other marketing or advertising activities. They build your brand, nurture your database, and allow you to meet new people, but they have to be marketed correctly. Client Appreciation Events Are A Marketing Activity Inviting someone to a party is…
Referrals are the lifeblood of the real estate business, but how do you express each referral thank you? There is no better compliment to your business than receiving a referral, but are you taking the time to properly thank the referring party the right way? If not you very well…
How would you receive buyers agent compensation after the NAR settlement. Good news is I see lots of opportunity.
If you’re not creating real estate content now or have plans to into the future, you’ll be out of business. That’s a bold claim to make, but hear me out first. Every real estate agent or lender will need to create a personal brand. You cannot create a personal brand…
The reason why 87% of agents fail within five years is because most of them start in real estate chasing the wrong people with NO real estate marketing strategy. Everything you are about to read is not rocket science, but common sense when it comes to real estate marketing vs.…