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We have a very interesting individual on today’s show, who’s transacting business in Texas, but he lives in Denver. What we’re seeing in the big, you know, from the 10,000 foot view is you see all these ibuyers and tech companies are trying to automate the process to get agents out of the way as well. So why can’t we just fight back and automate our own processes? Well, you need to learn how to embrace technology and do all of that. We have the perfect guest that’s going to walk through how he’s doing this and how he’s literally not living in the state that he’s licensed in, and he’s transacting because he’s running a business. Our guest today, Chris Bello, helps people buy and sell real estate anywhere. Be sure to check out his website where he hosts a lot of useful resources for getting your sh*t together.
Three Things You’ll Learn in This Episode
- How to become more efficient
- How to run a business when you’re doing a lot of things at once
- What type of automation you need for a successful business
Resources
The Listing Advocate (Earn more listings!)
Transcript:
So how do you track new business, you constantly don’t have to chase it. Hi, I’m Mike Cuevas a real estate marketing dude. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them. Let’s get started. What’s up ladies and gentlemen, welcome another episode of the real estate marketing, dude, podcast. What we’re gonna be chatting about today, folks, is how to become more efficient? How the hell do you run a business do a lot of things at once? What type of automation do you need? And how do you actually run this? So we have a very interesting individual on today’s show, who’s transacting business in Texas, but he lives in Denver. It’s pretty weird. How do you do something like that. And what we’re seeing in the big, you know, from the 10,000 foot view is you see all these ibuyers these tech companies are trying to automate the process to get agents out of the way as well. So why can’t we just fight back and automate our own processes? Well, you need to learn how to embrace technology and do all of that. And we have the perfect guest that’s going to walk through how he’s doing this and how he’s literally not living in the state that he’s licensed in, and he’s transacting because he running a business. So we’re gonna find out how he’s doing it. Without further ado, let’s go ahead and introduce our guests, Mr. Chris Bello. What’s up, Chris?
What’s up, Mike? So great to be here. Thank you for for the time.
Yeah, why don’t you tell everybody a little bit about who you are. And then we’re gonna get into and how you’re actually doing this. So go ahead and take the floor real quick.
Absolutely. So I just introduced myself typically as a real estate expert, and a top podcast host. And like we were talking about before we hit record, I knew going into real estate that I didn’t want to brand myself as a local realtor, because I read The Four Hour Workweek years ago, and I had this dream of laptop lifestyle, live anywhere travel around the world not have to be stuck in one market. And for that very reason. That is how I am actually living this vision that I had years ago, closing deals in another state. People asked why my fiance and I moved to Denver, and we’re like, you know, we visited in 2020. And we loved it. And we’re just like, What the hell? Let’s sell the house and move right. So we did it because we wanted to not because of a job opportunity, or because the markets hot or anything like that. And so, systems processes and vision more importantly, allowed us to get here.
And you didn’t really think twice about it. You weren’t worried about leaving and how long were you in licensed in Texas.
I was licensed in Texas for a few years, I guess I still technically am about three years now. And I’d been in Texas in Houston my whole life. So really, I see the memes go around, you know, leaving your home tab, Your hometown is a hack for growth, for development for getting outside your comfort zone. So that was in the back of my mind as well. And I was like, you know, I’ve just been here for so long. I want something new and you know, impulsive, impulsive, Chris decided to pull the trigger, and we just moved very shortly thereafter.
And how long have you been licensed in general, none in total, when you in.
So I actually in 2018, I joined a wholesale company. That’s where I got into real estate. So I wasn’t licensed just yet. I was teetering with the idea of do I even get license is going to open me up to so much regulation, the wholesale podcast say to just do it and not get your license. Some people say to get it for more MLS access. And then it wasn’t until a year in 2019 is when I got my license because I’m like, Man, I’m losing out on all these easy listing opportunities that the sellers are not taking our cash offers. And it just allowed me more flexibility with the strategies in the the ways that I help my clients. So that
makes sense. So you’re coming at it from a wholesaling, lead generation seller listing agent type of way. And then you’re looking at how do I create leads and not be there. Whereas a lot of realtors come in the opposite way. They look at how they sell houses versus Chase. How they develop leads first and you can’t take it’s like putting the cart before the horse
or whatnot. You know about this marketing stuff, right? We’re really marketers at the end of the day,
it makes a lot of sense. So I’m assuming that you chase after listings,
yes, listings equals leverage as the Millionaire Real Estate Agent, you know, these books and the knowledge out there really plant those seeds so that you create your business in a way where it surrounds those ideas. So I always remember listings equals leverage listings equals leverage. Yep. And I’ve always focused on that mostly, I still help buyers too. But it’s obviously a little more challenging from afar.
So So you got in the business, you’re starting as a wholesaler, you’re looking for different listings, you’re looking for motivated sellers and all that. And then during that time, figured out you’re like, shit, only 8% of these deals are working for me. So what am I doing with the other 92%? Like I should get licensed and start collecting referral fees or maybe even run a team? Is that fair?
Yeah, that’s fair. That’s fair. Well, I kept seeing what the company I was working with had me doing business development, so I kept talking to real estate agents over and over again multiple times a month. Hey, you should bring us those You know, houses that smell like cat pee that you don’t want to list, get you 6%. And then I’d see some of the deals that we did. And I’m like, dang, these people just brought us the lead. I did everything else. And they’re making a 6% commission on many of these. While you know, I was making a certain percentage of the wholesale fee, which I guess, on average is probably 10 to $15,000, depending on the market. That was what ours was in Houston. And so it just became quickly apparent that I’m losing out on a lot of opportunities by not being licensed and by not helping clients to the fullest capacity.
And today, are you still wholesaling? Are you mainly we’re in real estate agent,
I’ve been mostly doing the real estate agent hat. Another nugget that I picked up before is that the MLS is really the ultimate buyer’s list. And you know, some buyers, I saw it from the wholesaling side, it ebbs and flows, you know, they’re buying now they’re not buying, your best buyers may not be buying when you have that property that you want to move, and you’re like, Man, you got to sell it to some other wholesaler, and then they can’t find a buyer and it just falls through becomes a lot more difficult than if you just slap it up on the market and have the ultimate buyers list. So honestly, I’ve been doing more of the retail side, but I do get off market lead sometimes. And I know investors nationwide where I’m just like, hey, do you work this part of Ohio? I’m just gonna send you the lead. And if something closes, like throw me a little bit of the assignment fee as a thank you.
Sure. So this is great. But the only way that something like this works is when you control your own lead generation, because you can’t do it without that. So let’s get into that. What are you doing in? Everyone’s always, this is what I never understood is wholesalers investors rehabbers never have a listing problem. But then real estate agents do like despite market conditions, and now we just said like real estate agents, why don’t you just go copy what the investors do? Because they’re chasing people who want to sell their houses, and they’re always successful? Why don’t you guys just do the same thing? So walk me through when you figured this out? And then let’s see what you’re doing.
Yeah, so like you talked about earlier, I came at it from a different perspective, I always came at it from that investor mindset, you know, we buy houses. And where I’m going with this is that a lot of times wholesalers will have those signs up that say we buy houses, we buy houses, a lot of them don’t buy houses, they assign contracts, which again, the outward facing, you know, the home seller has no idea what the hell that means. Right? Right. Like, hey, you buy houses, I’m going to call you I want to sell my house. So flipping that on its head, I started marketing myself as I can help you buy or sell real estate anywhere. I don’t need to explain to people well, I really don’t. I’m not licensed in all the states, I find someone who’s an expert in your market and I connect you to them. It’s just not a nice little elevator pitch that you can put in one sentence on your bio for social media. Yep. So coming at it from that angle, has helped people come to me first, if they have any real estate questions, I don’t want them to be like, Oh, Chris, I didn’t know you could help me in Florida, because then I already lost the opportunity. If they have a question on hey, I’m selling my house. I kind of want to live near near this like plant? Do you think that’s a problem? Should I pick that house or more nestled in the neighborhood, you know, generic real estate more or less, you can give some information and some helpful tips. Much like wholesaler say we buy houses in any condition, they just mark it that way. And as people come to you first, like you also mentioned earlier, he or she who controls the lead and gets that person to contact them first gets to control what happens. So that’s really been the conversation I’ve been having. And of course, I can amplify that because I also have a podcast and entrepreneurship and mindset and all of that. So, you know, over a million downloads as of last year, I believe and that’s been a call to action is hey, if you ever need help buying or selling, I hope you enjoy these 350 episodes I’ve done for you think about me because I can help you buy or sell anywhere.
Yep. And that’s like a popular check great content. Well, yeah, your content helps convert all the business you’re doing.
Yeah, you email list and just follow up and remind people what you do.
I like it. So let’s get into the how are we targeting? What areas are you focusing in mainly in terms of like lead acquisition and sellers? Where are you seeing in around the country now? So you can pretty much use in any market? I’m sure you’re Yeah, picking different areas? Let’s go. Let’s start with that. And why?
For sure, for sure. So it’s been a little more of a chicken in the egg scenario, because sometimes people are like, Hey, I got a great agent for you in a certain market. I’m like, okay, I can see the demographics sort of who’s listening to my podcast, the majority of my listeners are in the United States, but I have some people you know, internationally as well. So it has been a little bit challenging to narrow down because I’m not doing Facebook ads or targeting certain cities or markets or anything like that. It’s all been organic, and attraction marketing. And I’m sure that you see this too. I see a few new followers every day. I have no idea where they found me was it me on another podcast or a podcast that I made myself two years ago. It’s all kind of a compound effect, I guess where people are coming into my world. They’re signing up on my email list or downloading my freebie. And then occasionally, I’ll just send little reminders and a PS at the bottom like hey, by the way, I can help you buy or sell real estate. If you have any questions, reply to this email or schedule a call. So to answer your question, it’s been a little bit challenging to predict. You know, I may have a free man who says, Hey, my Brother wants to buy a house in Seattle? Can you help with that? Heck, yeah, send me this, send him my link, and we’ll schedule a call, connect them to an agent out there, they close the deal. And I get a nice little referral commission like two months later. So it’s been a little more like, you see the meme of Professor X or max man, like, how do you lead generate? And he’s just like thinking about it. That’s kind of been the strategy just through content and goodwill. So it’s not quite predictable. But it’s been all over the place. And I guess I’m just working on how do I scale that up and make it a little more predictable, where I know where I’m gonna make four months from now, instead of like, man, no one’s hit me up in a month, like what’s going on?
And all of these are coming from the podcast, a lot of
them from the podcasts, I mean, a lot of business groups as well, you know, like the RNA group with Ed, my let Andy for Sela. So I’m connecting with people nationwide all the time, as well as the podcasts, you know, you and I may be talking tomorrow I may be talking to someone on the other side of the world is like, Hey, I’m actually moving to the US. This happened. I met someone in Dubai years ago, she hit me up like, Hey, Chris, my husband and I are going to move to Houston, Houston and Dubai are kind of connected with oil and gas. And I’m like, wow, who would have known that someone I met five years ago is going to hit me up when she’s moving to Houston to buy a house. Things like that, you know, planting those seeds over a long enough period of time. So not all from the podcast, but networking at scale.
Interesting. So you’re just you’re you’re a real estate expert, and you’re hitting people, are you running ads, or traffic for any of this stuff? Now, are you just everything here is organic,
everything’s been organic. I’d like to get into the ad platform. I was talking with my business group yesterday. And I was joking with them that I’ve definitely spent my share of Facebook ad money into the black hole. Like, I don’t know, if I click the right buttons, or maybe I just don’t target the right people. You know, there’s three hour videos on YouTube on how to properly do Facebook ads. So it’s been something that I never quite dialed in. But I just feel like once I get the messaging, right, a little bit more than I have that offer that sticks. Because, you know, you’ve probably seen this too, with other real estate agents, you ask them, What do you do? Or who do you help? And it’s very difficult to differentiate yourself sometimes, like, what’s the difference between me and the other 10 people who are local agents within a half mile of me, right? I mean, that gets a little difficult. So I’ve been trying to brand myself a little bit differently of, hey, I don’t just help you here, I help you anywhere. Whenever you want to move to another state with the great resignation, all these things happening. People are moving all across the country, they need an expert who can be there for everything, not just for moving two blocks away? Sure.
And how long when did you start the podcast? And then how many episodes are you publishing? And then how long until you actually saw it? People come out of it and get some fruit out of it.
Yeah, so I started in October 2017. And it wasn’t even about kind of what it is now. It was just documenting the journey. It was documenting me fumbling through ideas. I had quit a corporate job, you know, I was just sharing what I was working on. And being honest, as honest as I could be, and having cool guests on the show. And it kind of goes back to that whole planting seeds and giving out the best possible content knowing that you’ll eventually get it back somehow. Right. That’s what I did with my it’s crazy. You started in 2017 as well.
I started in 2014. Okay, but I didn’t have a goal. I didn’t have a business side done. I just knew if I built an audience, I would monetize it someday. Right? Yeah, same thing here. The similar amount of downloads and all of that, but it was an advertiser, just consistent communication, that same audience over time. And although like our business side didn’t really formulate till three years ago, the podcasts, most of the people who buy our shit will come in right off the podcast. From that, and it just it’s very, so you guys that we’re talking about is building an audience and you can’t, when you have an audience, you’ll monetize it. And an audience is just a bunch of people that listen to what you say. So right. You can monetize. If you understand the concept of building an audience, you can monetize whatever it is that you sell, so that you could go into like the campaign industry and start creating camping tips are gonna give you a good idea. So I had a guy met with yesterday, schedule a demo with me. He happens to be in San Diego, and I didn’t think I was going to take the guy on I was like, you know, in San Diego, we don’t take on clients, we partner with them and they join our team or something like that. So I don’t think I’m like I told him shut up. But like I, you know, I’m not taking on clients in San Diego, but you can join our team. So this guy ends up having like, he started showing me his old YouTube channel and this guy has like a YouTube channel and he’s a cologne guy. He would just go out and write colognes and do all this stuff with colognes. And I look at his channel, he’s got 10,000 views 5000 views, and he didn’t realize that he was like, he stopped. Like he was just on the verge of greatness and he got into youth work on he stopped too soon. I’m like, bro, if you would have fucking kept going. You’re literally you’re you’re gonna make it like 40 grand a day or week on all these ads monetized because it’s so much organic traffic and on cologne affiliate offers totally so at the end of the 100% at the end of the call. I’m like he’s like you know what, I think you’re right. I’m like, bro, whether you’re gonna sell real estate or cologne. You have to do something that people are gonna listen or pay attention to you on. Yeah, and if you he just became like the smelling realtor that would crush it first because everyone would be like you would, there’s so many ways to market it, but I go, the point is, is that your passion is in this cologne thing that you that you’d liked and you had somebody because I think you’re onto something, man, I think you’re on a seven because people like I haven’t talked to in six years are still tagging me as this clone guy. I’m like, Well, yeah, that’s what it is, dude. So he just had like, this night, this light bulb type moment. And he built an audience of people who like lung. Very cool.
He had no idea this way here is like no idea. A lot of people, they’re waiting to find that perfect idea, like, which niche Should I pick? Which channel should I create. And the takeaway that I like to say is just like, start creating content, your audience may change, you’re not going to know what the heck you want to do. But if you make 200 episodes, I bet you’re gonna start figuring out what you like, and what you don’t like, and the people who have listened to you along the way. Whether you sell insurance or real estate or something else, they’re going to want to support you because people do business with people they know like and trust. And listening to all of someone’s podcasts is a great way to know like and trust someone. Yeah.
Yeah. It’s very, very, very cool. A lot of both. Let’s be devil’s advocate, though, and talk about why people don’t do it is because it’s not instant gratification. Yeah, it’s not like it’s an uphill battle. You know, like, I’m think I think the Lord, I started the podcast, you know, like, it was like my savior, my saving grace, if you will, but I didn’t know what I didn’t know at that time either.
Ignorance is seriously a pro tip. I guess if you don’t know what you don’t know. And you just get started, you have no idea how much work it is. And then you’re like, Well, what the hell I already did 20 episodes, I may as well do 50 and then 100. But a lot of people I think I heard a stat that most people never make it past 20 episodes. They just realize how much work it is with recording and editing and lighting and the right mic and then syndicating it pushing it out marketing it emails, I can see why a lot of people don’t don’t make it because instant gratification is what we we expect two day delivery on Amazon. And now we got to wait six months to get more than 10 lessons a month like what the heck
yeah, absolutely. That’s exactly the reason why a lot. How did you know about the audience aspect of it back then because you were just wholesaling. And you’re investing in and and just like the you took a passion and obviously you have a passion for real estate. And you wouldn’t have been able to do this without the passion, though, I’m assuming.
Right? So real estate became the vehicle to earn the income and to actually make the money without worrying about how do I monetize my podcast? Because that’s always a question we see in Facebook groups, right? How do you monetize your podcast? Who’s monetize their podcasts? I’m kind of in talks with a potential sponsor, but even then, it’s been like, man, do I really want to throw ads on the show? And it’s not really enough? Is the juice worth the squeeze type thing? And to answer the question in terms of monetizing the podcast, too, I didn’t know about the audience who was going to be I just started talking about stuff that I love to do. And then I interviewed, you know, my CPA, and I interviewed someone that someone else told me the interview, and then when they were ready to buy houses, they came to me, it was so cool. Both of those worked out in such a way I can think of two examples right off the top of my head of guests that I interviewed in my market in Houston, Texas while I was still there. And CPA was literally like, hey, we just walked through this open house you want to write the offer for us, is like a $350,000 house. The price points are a little lower in Houston, but um, bought the house, I had only gone there once after we wrote up the contract, and we were under contract, and another person to said, Hey, Chris, I can’t think of anyone else I’d reach out to you know, my husband, I want to buy a house, we’d love for you to help us. And literally five to six showings later, we’re under contract on the house as well. So when you add value to other people, especially those who don’t have a podcast of their own, it kind of opens that reciprocity loop where they’re like, man, Chris did this thing for me. Or Mike did this thing for me. I got exposure to the audience. They may have gotten business from their interview on my show, right? So how do they give that back by referring people to me or working with me directly? So the audience really consists of people who have a day job to people who’ve quit their job because of my podcast, to real estate agents and more. It’s been it’s a bit diverse, but I don’t hate that about it. Right. I get to connect with really cool people across the world that do all kinds of things. So I learned a lot.
I like it. The I had some I was gonna say I totally lost my train of thought.
My bad. rambles. No, you’re
all good. Oh, good. But yeah, I did I agree. So I like what you said I’m if you catch up, but I’ll just revamp it. Re set me he basically he already had a job. So he wasn’t like starting the podcast, with the intention of where it is today. He started a podcast, he had a passion and it was substituting what he was already doing, which was already doing real estate and as a result of that he picked up some direct business. So if you guys listen to the show, you hear us talk a lot about agents that do videos to do business owner videos. Well, it’s the same exact strategy. You do these business owner interviews and you’re creating television commercials for future referral sources and then they come back to Send you referrals and repeat business, but it’s not immediate gratification you’re serving first, so that you can sell something. Secondly, not for not the other way around. And that’s always a very good strategy for any local based business is to promote other people that share your same client, which are people who live in the community in real estate 100%. But yeah, that was what I was gonna say is compare that made me the business owner interview strategy. What other what else would you suggest? Because this is it, maybe it’s not a podcast folks could be a video series, it could be you just have to create we’re talking about creating content, whatever form shape or form that is. So what other stuff? What if somebody doesn’t have a voice? Right? If someone doesn’t have one of these microphone voices like this, and they’re scared to get on the podcast, and they don’t know what to do, because you don’t sound this good? That’s just a mic folks.
Like yeah, the mic really makes a big difference when you invest in the microphone. even that expensive. Mine was like, I don’t know. 100 bucks. 120 bucks. And I’ve been using the same microphone since I started years ago. You know, $80 webcam and a little $50 Ring Light. That’s really the starter kit, and I didn’t even get the ring light till 300 episodes in.
But you got a ring light, bro. Yeah, maybe more advanced than me.
I got it from BestBuy was like 50 bucks. You know, it’s nothing fancy. I don’t have all the lighting setup. I’m not an audio video expert. But to answer the question for those struggling Well, first, you got to overcome the fear of hearing your voice most people listen to they’re like, I hate the sound of my voice. I don’t want to do it. I’m not gonna listen back on my podcasts. But after a while you start to actually get better. If I listen to episodes one through five. I’m sure this is the case with you. I’m like, dang, I was super monotone. That was always feedback I got when I did Toastmasters years ago, years ago is great job, Chris. But you know, you’re so monotone I would just be. So this is what I’m going to be talking about today. But you develop your personality as you start to make more and more content. And I initially just started with audio. I didn’t even do video. It wasn’t until I think I heard maybe Gary Vee talks about it like, Hell, if you’re gonna do audio, just turn the camera on. Now you got a video for YouTube. And if you’re doing long form content, like you and I talking for 40 minutes or an hour, I can slice it into reels though it on tick tock, I can syndicate it any which way that I like. But if I only have audio now I’m like, Well, man, I gotta just do a headliner clip, because I don’t have any video that I can share with this. So for those who are afraid, I could say start with audio alone, if you don’t want to see yourself on camera. But if possible, throw the camera on, record the audio. And you’ll get a lot further faster. Because you can share your content on so many more platforms. And you can have virtual assistants do all the post editing, you don’t have to do it all on your own. Yep. Because that’s where people fail, they try to do everything right off the bat, post on all the platforms, game over, right? If you think about it, tick tock Snapchat, Instagram, YouTube, LinkedIn. I mean, if you haven’t done any content before, and you try to do all those things, you’re overwhelmed, be so overwhelmed, if you just pick one platform and get very good at that. And then add the second thing, once you become competent. That’s how you start to stack things. You know, the podcast turns into YouTube and you start doing blog posts, then you start publishing on LinkedIn, those little LinkedIn published articles to it doesn’t all start that way, it starts one thing at a time for most people.
And you got to get in the habit of it to like people, you don’t just start creating content, but you get better at it. And, folks, we talked about thing a couple of weeks ago on the show here, but you it’s no longer optional. You have to create content nowadays, if you either can sell your shirt or you create content, you have to be at the center of some kind of conversation. And I’d much rather do the latter. I hate selling my stuff. I’d much rather add value to people’s businesses and be the first they think of when they think of real estate versus me trying to like, you know, dude, you need to sell your house right now, right now sell your house like I hate that approach. It’s just never been my style. And it’s not most people’s styles either. Doesn’t mean you’re bad at business or better estate, it just means you got to find out the right way for you to do it. And it’s a giant popularity contest.
Yeah. And the quality of leads is unmatched. Right. It’s not me begging someone for their business. It’s literally the examples I shared. Chris, we see a house we like you want to write the offer on it. Like, I’m not gonna go with another agent, like you’re the person I thought of, and I want to work with, it’s not Hey, will you cut your commission or this person has been doing it two more years than you? So you know, can you answer this question on the spot and it doesn’t happen when people approach you from content. And that’s what I love. It’s called attraction marketing, you’re attracting people to you. And they’ve already made up their mind that they want to work with you by the time they reach out to you, which is very different than me picking up the phone and calling all my relatives and family members and asking Hey, who do you know who needs to sell real estate? It just takes up way more energy from me as well where I’m like, I don’t want people calling me for random stuff. So I’m not going to do that to them.
Yeah, I think the stat was like 70 to 80% of people when they reach out and schedule some with you their minds already made basically made up they’ve already found you online they already found you but the more content you have increases those chances of them calling because when they’re first fishing around people are like do I like this guy? Do I not and they will check out some of your video is not for necessarily the content you’re talking about. But it’s for how you portray yourself. If they could see themselves working with you, like people do judge you and judge a book by its cover whether you want to say that’s politically correct or not well, so be it. It’s the way the fucking life works the way the world works, dude. So yeah, deal with it, birds of a feather flock together. So yes, people are gonna look you up, people are going to judge you, they’re going to have a preconception of you, it’s gonna be based on what you look like how you’re talking what you’re wearing. I mean, that’s just the way people go, just how life works. So the more content you have, the more way that you get people out there. Think of it as like your dating profile. When you’re getting hired for business, a good dating profile is going to have pictures of you and your bikini, and your workout gear, showing your traits, your hobbies, the stuff you do on the weekends, pictures with you and your kids, maybe. And a bad dating profile is going to have your glamour shot from when you were still in high school and it’s all fuzzy. Yeah, or it’s like a Polaroid or something. Right? So same exact thing. Like the, the, the, the person who’s gonna get the most dates is gonna have a killer profile, they’re gonna see him in their swimsuit to their frickin, you know, church, whatever. And then the person that doesn’t even have a dating profile and polaroid photo, you’re like, is this guy even fucking real? What the fuck is this? My column, this guy might go on a date with this fucking creep, right? It just doesn’t work. So it’s sketchy. Yeah. So you got to look at yourself, like look at your own brand. That’s what content does, folks, it really allows people to get to know you so that they can make the decision on whether you’re worth talking to or hiring or working with.
Once the consistency makes a statement. I remember there was another agent in my office in Houston. And every time you mentioned, you have a podcast, you probably see this as well. People are like, oh, like, you know, the circles we run in everyone has a podcast, it seems but the average person does not have a podcast, but they listen to them. So they always asked me like, Hey, can you send it to me? I’ll definitely check it out. And then I remember like a day or two later, this guy’s like, Damn, you got over 300 episodes, like, you got a podcast podcast, not just like, oh, I have a podcast with two episodes that I made three years ago. So that speaks to the consistency look, I’ve done. So it’s a year for three or a week for three years. That is something that sets me apart from the person who gave up after episode three, right? Do you want that person as your realtor who can’t even commit to more than three episodes? Or someone like this? Who’s gonna show up no matter what,
you’re more legit. And the eyes are like, well, this guy’s gotta be legit. Exactly. You’re gonna hire the guy with 350 episodes. Not the guy doesn’t have one.
Right? So it’s just another differentiator of like, Oh, does your agent have a podcast? Yes or no? Well, I have over a million downloads like that must mean something. Right? It’s kind of like the new Amazon bestseller that everyone was flexing before. And now it’s like, I got a podcast with over a million downloads
like it. Well, that’s why people follow people have a lot of followers on social media. Same thing. Yeah. So yep. I like it, dude. Dude, I think you’ve frickin nailed it. You teed it off pretty well, why don’t you any other closing tips you want to mention? But if not, why don’t you tell people where they can find you to learn more about what you’re doing? Then all of that. My closing thoughts guys are you got to create content? It’s what I say every week on the show, like content creation is necessary for all different types of purposes. But ultimately, I think it’s how you compete. I think it’s your only unique selling proposition and it becomes your unfair advantage for competition because there’s only one like you. And that’s no one can compete against it.
Definitely. So my only last takeaway would kind of align with obviously the content consistency, all those things. You don’t have to see the full staircase to take the first step right. I still sometimes I’m like, Man, should I niche down? Am I still too generic? Am I talking about random things. But whether it’s podcasting, or real estate, or anything else, I highly recommend having processes and systems and checklists. I literally have checklists for everything. And that’s how I’ve been able to close deals out of state 100%. I don’t miss anything. I’m not relying on memory. Same thing with my podcast, I can tag people who were my virtual assistants in the Philippines, to create YouTube thumbnails and edit my video. So really, I’m like the puppet master in a way where I want to work on the business, not in it. And I have people who are doing the various components for me. So a lot of people ask, How do you do at all? How do you do the podcast? Which video software? Should I get to edit podcasts? And I’m like, You’re asking the wrong questions. You got to ask who not how, which is a great book, by the way if you guys haven’t read it, so dial in your systems, your processes, get some checklists in place, and that’s how you can automate and delegate in order to elevate in your business and in your life. But for those looking to connect with me, I am pretty active on Instagram, at least on my stories, I post a lot. My handle is Chris Bello, underscore B E LL. O. And if you go to Chris bellow.com, that’s where you can check out my podcast and download my free complete life tracker is what I’m calling it’s just a cool Excel sheet that tracks all your goals and your business goals. How many pages you read a day. I like to nerd out about stuff like this as you guys can tell. But thank you so much, Mike. It’s been great getting to chat with you and get to know you a little bit. Today,
Yeah, appreciate you having on and we appreciate you folks listening to another episode of the real estate marketing dude podcast, folks, follow us on leave us some reviews files on Facebook Instagram, connect with us on subscribe on our YouTube channel. But if you have any additional questions about how you start building your content or your brand with video, well you’re in the right spot. Real estate marketing dude scripts edits and distributes video content for anyone in the real estate industry across the country. And we basically put your brand on autopilot for you, we put you on the map so that people stop forgetting you’re in real estate and they stop hiring or cheated on you with people like me that are marketing them because you’re not so that’s all this is great. A lot of content people will come to you the only time it doesn’t work as if people don’t like you. But that’s nothing we can help you with and you’re in the wrong damn business. So we appreciate you guys listening. We’ll see you guys next week’s episode and talk to you then like thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing do.com We make branding video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We’ll see you next time.