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Building your brand is essential, we all know that, but what should your brand be? What should it look like? Why not make your passion part of your brand. Today we talk to Atticus Ray, and that is exactly what he did. Today he has a show on Apple TV+ and Amazon Prime Video that proves that you can make your passion your brand.
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Transcript:
00:02:23:00 – 00:02:58:15
Unknown
So how do you attract new business? You constantly don’t have to chase it. Hi, I’m Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them, Let’s get started.
00:02:54:03 – 00:03:41:16
Unknown
What’s up? Ladies and gentlemen, welcome to the episode of the Real Estate Marketing Dude podcast. Folks, you’ve been following along the last few episodes. What we really been chatting about is what are you going to do in this type of market and the opportunity that really exists. As a number of realtors continue to exit the business. The guest we’re going to have today is getting into the business, and I don’t think it’s going to matter what type of market anybody has.
00:03:18:08 – 00:03:41:16
Unknown
When you have a brand like his and I’ve been I say this for the last fucking eight years, this is very simple. You have to stick out in this business. If you don’t stick out, you’re just another commodity. And that’s why it’s so hard to get ahead. But if you look around and you see anybody that’s doing anything a little bit different, you’ll realize that none of them have a lead generation problem.
00:03:38:06 – 00:04:00:21
Unknown
None of them have a shortage of opportunities coming across their desk. And but the reality is that so many people will be like, oh my God, I’m so scared to do that. I’m scared to step outside of my comfort zone. I want to be a fucking Stepford wife. You cannot do that in this business. You need to absolutely stick out and you have to be true to yourself.
00:03:57:14 – 00:04:17:13
Unknown
You don’t create your brand, God does, and the ones who embrace it and sing it and scream it from the rooftops, or in this case, dance it, are the ones who typically generate the most amount of business, at least in real estate. So without further ado, and introduce our guest. This is this guy is very interesting. We just met a couple of minutes ago.
00:04:16:03 – 00:04:58:06
Unknown
I’m looking at all his websites right here. He’s got his own reality show on. He’s a real estate developer, but he’s not just any type of developer. He ties in tap dancing into all of his marketing and the like. It’s fantastic. So I’m interested to speak with you today. Why don’t you go ahead and introduce yourself, tell our guests a little bit about whom you are, what the hell we’re going to talk about today.
00:04:37:12 – 00:04:58:06
Unknown
And I got all kinds of questions for you after that. Okay. Well, hey, man, I’m glad to be on. Excited to be here. I’m here promoting our show rhythm with views. My name’s Atticus Sumner by my stage name. He’s my middle name, Atticus Ray. And so that’s kind of you see a difference in the name. That’s what’s going on there.
00:04:55:14 – 00:05:33:07
Unknown
So that x ray and rhythm with views is the show. And yes, I started off my career as a dancer, just humbly just doing after school type classes and just trying to work my way through college, basically teaching dance. And it was a natural talent. I kind of got it came across easy to me and I just kept progressing and progressing and I found myself, you know, paying my way through school, doing this.
00:05:21:14 – 00:05:51:17
Unknown
Then I had the bright idea one day that what happens if my legs stop working? Or what if I can’t dance and everybody gets older? And so that’s what kind of got me into real estate. I figured that was never going to go away. And we’ve all got to live in a house, so why not learn all about it?
00:05:36:17 – 00:06:10:05
Unknown
And that’s kind of where those two careers kind of met. And I just kept going forward. And when you look at the show, it says Rhythm with views where big construction meets big production and ironically, producing shows and making houses ironically are very similar. You’ve got to get, you know, talent and people together and you create this product from scratch that nobody can see, and you have to make a final product basically out of thin air.
00:06:04:15 – 00:06:27:23
Unknown
And you have to have the vision to do it. And so ironically, they’re very similar that way. So this is I want you guys to unpack what he said there. Right. And every single one of you have an individual brand and just the vast majority. You too scared to bring it out there and bring it out. And your brand is just your personality, right?
00:06:23:20 – 00:06:56:24
Unknown
Like, you can’t fake this. You cannot fake a brand. You have to be it’s so hard, especially like I don’t think you could survive in real estate without creating content anymore. I think in some way, shape or form, you’re creating some type of content, right? And and if you’re not, you’re you’re getting your ass kicked. Let’s be honest.
00:06:40:12 – 00:07:15:15
Unknown
The question, though, is what do how do you create content on it? The number one problem we deal with and the people will be like, What am I going to create content on? I’m boring. Well, it’s not about the business you’re in when you’re creating content, it’s about reminding people you’re the business you’re in through storytelling and through entertainment, through content creation.
00:06:58:12 – 00:07:36:13
Unknown
It when you start just getting up on a soapbox and talking about how many houses usually you sold this month or all that, you’re just whether salesperson chasing a truck and that’s how it is. You have to it’s a people business. So it’s not so much about I create content to tell everyone I’m in real estate, I create content to remind them I’m in real estate for when the time a referral or their direct selling or buying opportunity comes across their desk.
00:07:21:05 – 00:08:06:13
Unknown
My name is the only fucking one they think of. Yeah, well, I think you’re hitting on it. You know, facts tell and stories sell. So, you know, you lay out all these facts and, you know, honestly, you know, in today’s world, I think that just comes across as a brag and nobody likes a beggar. So it’s illegal to make money anymore on social media.
00:07:40:23 – 00:08:06:13
Unknown
Like if you start talking about how much money you made else on your prick right? Yeah. So nobody wants that. Nobody wants to hear it and you’re not getting ahead. You’re probably turning off more people than you’re impressing. Yeah. And let’s face it, the people that are impressed by that are probably not the people that you even want.
00:07:56:06 – 00:08:28:22
Unknown
Okay? And so the genuine people are really not impressed by you just spouting off, you know, Oh, I sold this. I made that look at me. And if you’re going to say, Look at me, I love where you’re going with that, because I struggle with that, you know, trying to almost look ahead to identities. You know, am I a dancer in my real estate?
00:08:14:16 – 00:08:48:20
Unknown
What am I doing? You know, and then hard to separate. Just combine them in a combine. Yeah, I couldn’t I couldn’t hold back. It was like an inevitable force of nature bringing those two together. Yeah. And I was going crazy trying to carve myself up into pieces and do this or do that. And then finally I embraced it and I said, This is who I am.
00:08:33:04 – 00:09:10:18
Unknown
And, and it’s been great. And actually, that led to this show. I mean, I never dreamed of having a reality show, especially about these two characters. But now I can’t imagine not having it. So it really has come together. Nothing bad happens when you create content. Opportunities always come up and none of them usually have to deal with real estate.
00:08:50:22 – 00:09:26:13
Unknown
It’s just what happens. I’ve seen so many people just come across, just so-and-so, somebody that we had a client we were creating content for. And then they got pitched a reality show because her YouTube channel was blown up, right? Oh yeah. We took a guy yesterday I’m working with, I’m creating his content strategy and he’s a Hispanic guy out of DFW area, 75% of his business is towards the Hispanic community, but he’s a musician primarily, so he’s going to become the singing realtor.
00:09:19:23 – 00:09:50:01
Unknown
But it’s I don’t know if I’m going to go La Bamba with it or what we’re going to do, but he’s excited. Like, I’m here in a lowrider. Yeah, you don’t you don’t have open houses anymore. You have open mic nights, right? You don’t have you don’t have like I’m sure in some of your marketing I haven’t checked it all out yet, but I’m sure you’re like tap dancing across a kitchen or something.
00:09:38:14 – 00:10:07:23
Unknown
And some of it is that. Drew Well, actually, in the show we one of the challenges was the director wanted me to take the dancing off the stage and do something, you know, more three dimensional. So we we just literally went out and we were dancing across waterfalls and dancing through the lumber yard and dancing around the construction projects.
00:09:59:12 – 00:10:48:04
Unknown
And, you know, basically taking dance to a whole new level. I mean, it’s already hard enough to do it on an on a regular stage. So, you know, we were actually out, you know, up in the mountains, on the edge, edge of cliffs, dancing across rocks, just taking everything to a whole new level. And I think I think that when you push yourself in any level, anywhere, everything else in your life rises up with you, You know, it’s it doesn’t always have to be on the thing that you’re working on.
00:10:29:12 – 00:11:05:17
Unknown
I mean, just as you begin to push forward in one area, other parts of your life kind of rise up with it. And I find that I inspire myself between both of my careers. You know, I, I push myself in one area and then I push myself in another. And but yeah, he challenged to say, you know, how can we take dance to a whole new level and do something that’s never been done?
00:10:51:21 – 00:11:24:01
Unknown
And I think we accomplished that. It’s hard to come up with new content on a reality show. I mean, it’s all been seen, but this one I genuinely, wholeheartedly feel if you watch the show that you’re going to see stuff you’ve never seen with your eyes before in a way you’ve never seen it, and in a way that is it’s not just about shock value, it’s true entertainment.
00:11:11:19 – 00:11:41:15
Unknown
You know, you’ll walk away feeling more enriched by watching the show and and at the same time, you know, then the background is, yes, I build. Yes, I develop. One of the things we’re going to be specifically rolling out here soon is a program to help people relocate to Tennessee. You know, the full package from A to Z.
00:11:33:17 – 00:11:54:21
Unknown
A lot of people want to do this and they start calling and realizing it’s it’s not as easy to Relocating your family is what you think. You know, You got to sell your house, buy a house, find the property. If you don’t have boots on the ground, you’re you’re trying to do this hundreds of miles away. And there’s a huge need for that.
00:11:49:12 – 00:12:25:24
Unknown
And so I’m finding that niche here in Tennessee. We’ll be rolling out, you know, I’ll come home to Tennessee program where will help people. They’re all coming from Chicago where I’m from. Yeah, yeah. And I mean, you know, I didn’t I didn’t make that. But I see opportunity. I learned to try to step in front of that and what’s a niche that will be carving out what type of real estate are you developing right now because you’re going to get your license as well.
00:12:13:00 – 00:12:45:20
Unknown
So what type of real estate like are you doing? Single Families is doing more projects, duplexes, multi-unit, multifamily. What is your right now? We’re I’ve been doing a lot of building a lot of spec homes and those just kind of speak for themselves. I mean, you know, you get the product done, there’s always somebody waiting to buy it.
00:12:30:22 – 00:13:10:05
Unknown
It’s just not enough homes for people here. I was doing flips, but that market dried up because, I mean, you go to an auction and, you know, the prices go through the roof on these homes. Just, you know, I’m looking at the house thinking my first tools, a bulldozer, you know, and someone’s buying, you know, six figures on this house.
00:12:50:21 – 00:13:28:03
Unknown
And so that didn’t make sense to me. I felt like I could build more equity with with, you know, a new and also there’s such a lack of inventory and there’s a lack of people who can actually build new homes. Believe it or not, there’s just drying up. There’s less those people every day. There’s more people that need a home every day and less people that know how to build one every day.
00:13:11:03 – 00:13:47:00
Unknown
It’s it’s not, you know, so that that’s going to create something in the future. It’s already on its way to where you know it. People that know how to build parts of houses but not the whole house. So have you thought about how you want to do how you want to market this when you get your license? Cause I got all kinds of ideas.
00:13:28:16 – 00:13:47:00
Unknown
I would love to spitball by you and see what you think about them. Yeah, I would love to do that. We can. We can definitely do that. I’ve got the two. I’m going through my 60 hours, you know, the normal course and all that. I’ve held off for years getting my license. I’ve just been busy, but it makes so much more sense now, especially as we’re bringing people here.
00:13:47:00 – 00:14:05:02
Unknown
They’ll need a lot. We’ll need to get a piece of land and all of that. And I feel like if you to help them give the A through Z, I need to just step into that arena as well. So and I do I do have some ideas, but I would love to hear yours and I would just work with tap.
00:14:04:14 – 00:14:20:23
Unknown
I would just tap dance on every listing. That’s all you going to do. So I got it easy. Like just, just tap dance. And you should. You don’t even need sound it. Just do a dance. And every listing the stairs and you’re showing off all the major features. You just have to be the dancing realtor that’ll take off.
00:14:17:20 – 00:14:39:20
Unknown
I love that you’re building homes. If you do neighborhoods, I would. I would relate to neighbor to some kind of production type thing. That’s our next, right? Yes, we’re working on that. That’s fine, because you got elements. Take a while. But yes, you could. I think with that type of brand, it’s exciting to buy into. So you’re buying like the people.
00:14:33:23 – 00:14:58:21
Unknown
You’ll probably max dollar on that if you bring it the right way. Those communities nice I love the dance thing that’s like you could do so much stuff with this So think about you guys like how many other people? One He’s got a value add in the fact that he’s a developer, so he’s got a lot of skills.
00:14:48:23 – 00:15:17:11
Unknown
The average agent doesn’t. He’s, he’s not going into real estate then going into development. He’s going the other way. He’s going in from development, is going in the real estate. My guess is because that he sees like the nincompoop job that 90% of the agents do out there. Realistically. Okay. I just I’m not I don’t like to talk trash, but I mean, it’s I mean, I’m not trying to, you know what I’m saying?
00:15:08:19 – 00:15:34:17
Unknown
But I’m not here to knock anybody. But I have said on both sides of the table, I’ve seen, you know what you’re saying? Not many agents sit on the side of the table. I’ve been on. And until you’ve worn every shoe, we’ve been on every side of the equation, you really can’t speak to what is needed. Okay. You can think what you think people need, but until you’ve said in that side.
00:15:33:04 – 00:15:52:06
Unknown
So I’ve been a personal buffer. I built the homes, I’ve sold them, you know, I’ve had to do it all. I’ve I’ve been on every part of the equation. And now I feel like just sitting in to the agent side of it, I’ll be able to bring together a package that your average agent, I don’t believe will be able to do.
00:15:51:02 – 00:16:12:24
Unknown
Yeah, I would. Literally every time you have a closing, I would just do a quick reel and just tap dance across the closing table. Like just that alone would be great. You know it. That’s a simple ten second video. You could just shoot on the spot that’ll crush it. Yeah, everything about it. So, like, I love to, like, client events.
00:16:09:24 – 00:16:31:18
Unknown
You probably have some client events. You have you do dance offs. Like, very like I was going to do I was going to do a listening video was on. Have you ever seen Zoolander? Yes. Yeah. So you know how they do. You know how they do the dance off in the show? Yeah. Yeah. So I was we were we didn’t we had it scripted and everything.
00:16:28:01 – 00:17:01:09
Unknown
I wish we would have finished it, but we never got it. But it was going to be sort of like that, a dance off in the house. And we were really just comparing which house said the nicest features. But the point is, guys, that you’re just taking story and personality and tying it into your marketing because which one is going to stick out more, right?
00:16:43:22 – 00:17:26:17
Unknown
The guy who’s tap dancing across the kitchen or just the agent’s like, check out this kitchen. It’s got granite, stainless steel, right? It’s what every agent says, Right. So at the end of the day, you guys, it’s just more about sticking out the people who watch your content will decide whether or not they’re going to hire you, not you.
00:17:02:19 – 00:17:26:17
Unknown
That That’s right. Yeah. And you, you know, you hit a pet peeve of mine. I’ll you know, we’ll be in the house and an agent walk through and they’ll say they’ll open a door. I go, This is the bathroom. It’s like, okay, that’s you know, that’s it, you know? Yeah, I think everyone knows where the toilet is, you know, So.
00:17:21:20 – 00:17:45:11
Unknown
So yeah, I mean, I think that’s kind of where, you know, just, you know, having that extra value add where you’re not just saying the same thing that everybody else is saying that you can see with your own eyes. I mean, tell me something about that bathroom. I mean, I know I can see it’s a bathroom, but what’s special about it?
00:17:40:10 – 00:18:06:11
Unknown
Is it two feet bigger than normal? Is it you know, it’s got you know, is the toilet extra long? I mean, you got you got to have something, right? You don’t just wait out the obvious, you know. And I think that’s kind of where, you know, and again, I don’t really see I’ve worked with a lot of great agents.
00:17:57:16 – 00:18:28:21
Unknown
A lot of great folks have been on my team. But I’m just trying to get that whole entire package because I think we’ll be catering to a lot of people who, like myself, moved, you know, a thousand miles. And when you go through a journey like that, it crushes families. I mean, I watch it happen all the time.
00:18:15:05 – 00:18:49:16
Unknown
I mean, they’re just not I’ve done it for it. They’re not prepared for what it takes to move. And you call a real estate agent and their job is to maybe find you a lot, maybe hook you up with a builder. But they can’t vouch for that builder. They can’t see You want to do the whole package from from build and your build to suit like from the whole entire thing.
00:18:35:23 – 00:19:08:17
Unknown
That’s probably a really good opportunity because I have a I made the cross-country move to San Diego from Chicago and that was a pain in the ass. It’s not easy. People don’t realize how hard that is and they get into it and they, you know, the ones who are a little more savvy, maybe they bought houses, built houses, done that before.
00:18:54:17 – 00:19:26:12
Unknown
You know, they’re able to weather that a little differently. Maybe if they’ve got the extra cash they can build ahead and then move on and all that. But for your average family, they’re just not prepared for what it’s going to take to make that journey. And I feel like that’ll be a niche that will shine out here in Tennessee and also just, you know, you’re hitting on a lot of things, but being being somebody, especially in real estate, you know, people spend their whole lives acquiring this wealth to buy this house.
00:19:24:08 – 00:19:49:17
Unknown
Okay? And, you know, as an agent or as somebody selling, you know, we just look at it as a product. But to the buyer, they might have they might have 40 or 50 years of savings of their entire life and blood, sweat and tears that went into this, you know. And so are you the person that they can hand $50,000 to or $100,000 to and feel like it’s in good hands?
00:19:49:16 – 00:20:16:21
Unknown
I mean, this isn’t just a product. This is a person’s entire life that they’re moving money around, selling the house they live in could be you know, it could have taken them 30 years to pay that house off. So I don’t think a lot of people think of that in this business much. They just think of it as a product.
00:20:08:10 – 00:20:37:15
Unknown
And I’m making money and my killings were great. And look at me and blah, blah, blah. But at the end of the day, these customers, it’s their whole life is on the line for many of them. So I noticed he also has a this is pretty cool. I’m looking at one of your websites here and you have a 30 day tap challenge.
00:20:29:10 – 00:20:53:24
Unknown
Looks like your passion here is to child obesity. Is that correct? Yeah, that’s kind of my give back. I’ve always done after school programs and one of the initiatives we’re getting ready to roll out here soon, it’s not quite active. Hopefully it’ll be active by the time this podcast airs, but we’re going to be starting a 30 day challenge multi to create awareness.
00:20:51:20 – 00:21:18:01
Unknown
My goal is to create an initiative of 1 million taps for 1 million kids and I would like to use my dance career and my real estate career as I travel and promote do podcasts and to begin to create awareness that, you know, beyond our business and beyond ourselves, there are greater needs out there and those needs are the children they need.
00:21:12:15 – 00:21:47:11
Unknown
They need us. They need afterschool programs to keep them out of trouble off the streets. They need better health, they need focus. I mean, the list goes on and on and on. And I just don’t feel like I could just ignore that. No, I love it. Just another idea here. Like when you have a brand, it’s easy to market you guys.
00:21:31:16 – 00:22:08:07
Unknown
It’s got so many different angles here. But if he’s already has a foundation, I would create a give back program with your real estate career and give back 10% towards that foundation. And I would never market the actual real estate for sale. I’d market the good it does when they work with you. So that’s a non brother. That’s kind of where I was going to go.
00:21:49:11 – 00:22:36:02
Unknown
And you’re gonna think it’s a I think it’s a great idea because I love this call people great people will use you. It happens all the time like because they’re like if people you could probably charge someone like on a listing 6% first and another agent will charge and 5% if you’re doing something good with that 6% and you have a give back program where they know you’re giving back to some sort of cause, they’re not going to question your price.
00:22:12:16 – 00:23:07:15
Unknown
And people only question price in the absence of value, passion or something that they’re missing there. And we will all pay more for something we feel that would make us feel better. So if you’re going to take all three of those, that probably be how you you market your program and you’re just part of the idea. I was just the minute you said that, I thought, yeah, you know, I could take about a percent and say, okay, if you buy this house or whatever, you’re going to actually sponsored this whole classroom to get this house.
00:22:39:20 – 00:23:07:15
Unknown
And, you know, and you can even pick the school in your area. You can. And then he said he sends a client back a picture. They put the picture on the wall. That was a fucking billboard. For every day in their life, they’re reminded about their real estate agent, and that’s how it becomes a referral source. I really like you.
00:23:00:14 – 00:23:23:17
Unknown
These are great because that’s where my mind thinks. And sometimes, you know, it’s nice to have somebody else remind you that you’re not. You’re not thinking crazy because you’re not thinking outside the box, you know? Yes. This is you got to always be thinking blue, ocean, blue, ocean, because that’s all that matters in this business. It’s just a popularity contest.
00:23:16:23 – 00:23:40:24
Unknown
And if you’re not different, you’re a commodity. And when you’re a commodity, you don’t get thought about. You get passed over and you get taken advantage of, you know, and and you guys know this. A lot of realtors are commodities. And I don’t feel bad saying that you guys know this. I see your complaints on all the social media threads and whatnot about how bad each other’s agents are, but it’s also the reason why 10% of the agents do 90 or 80% of the business out there.
00:23:41:00 – 00:24:23:03
Unknown
It’s because the ones who actually treat it like a business do very well. The ones who treat it like a part time job or a salesperson do it very sporadically. Yeah, yeah. I would say I would say something that I noticed along the way is kind of going back to I mentioned earlier is when you sit down at that closing table, okay, you have a buyer and that buyer has 30, 40 years, all their savings, they’re putting they’ve got a loan, their name, all their collateral is on the line.
00:24:10:10 – 00:24:44:11
Unknown
Then across the table you got the builder. And the builder has put they’ve taken the risk, they’ve put all the time the energy, their their own money, their materials. They speculated they did all that. Then in comes an agent who has no skin in the game. They haven’t they have nothing in there in terms of that personal commitment.
00:24:31:06 – 00:25:04:16
Unknown
They put a little time in and taken some photos and stuff like that, but they don’t have nearly the level of commitment that those two other parties have at the table. And I think I think this is a word of advice for any agent that you could come into those closings and you could come into these these, you know, deals as with more skin in the game, because you have a business, you’ve got a reputation, you’ve got a future, you’ve got you know, you’ve got to think like that.
00:24:59:01 – 00:25:30:14
Unknown
You have to have skin in the game. People will appreciate you more. You won’t be a commodity if you don’t come across like you’re just there for the check. Dude, I used to spend at least 40 $700 per client, right? And it was a mixture of dinners, drinks, closing gifts. Okay. You know, I would pick them up for showings like just little customer service steps that people don’t do anymore, which is mind boggling to me because the goal is not to sell that person a house.
00:25:30:14 – 00:25:49:17
Unknown
The goal is to sell them five houses over the course of their lifetime and write the referrals around the when their family and yeah, their family and everybody else. But it just it’s just mind boggling how many people just play the short game. And I get it. It’s tough because the business is tough to get started. And so when you need a check, you need a check, right?
00:25:46:16 – 00:26:08:09
Unknown
You need to get that sale done. But if we focused more on just like what we’re talking about here, guys, really is consumer experience, right? We’re talking about the customer journey and how we improve that. And he’s doing it through tap dancing. He’s doing it through givebacks. What are you doing? How are you different? What do what do people really remember about working with you?
00:26:03:23 – 00:26:27:24
Unknown
Because the reason why 80% of people forget their agent’s name after six months is because you make no impact on that transaction whatsoever. Yeah, that’s right. I mean, and that’s something, you know, it’s an awesome opportunity. And the fact that, you know, 99% of everybody out there that’s either going to buy a house or sell a house, I’ve never seen this.
00:26:23:18 – 00:27:00:05
Unknown
Nobody has, you know, a special agent on role Odile. I mean, there’s a speed dial and Rolodex. They don’t have this agent go to. They just when the time comes up, if you’re in front of them, they pick you, you know, I mean, it’s 80% of the time. Yep. They mean 80% of people hire the first agent they meet with.
00:26:46:02 – 00:27:16:14
Unknown
You just shows you it’s top of mind brand awareness. Yep. And so I see opportunity with that because I don’t see somebody who’s like, No, I’ve got a guy I’ve worked with for 30 years, you know, leave me alone. I mean, I just it’s probably one of the best businesses if you really think about it, to to reach out to strangers and have them be like, Great, I’m glad you got a hold of me.
00:27:07:10 – 00:27:43:06
Unknown
I needed somebody like that. You know, it’s yeah, it’s crazy because every other business you got to really I mean, for the amount of dollars too, you’re talking, you’ve got to really earn a lot of trust usually to work your way in and not in real estate. And so I see a lot of opportunity with that to for the long term as well as the short term.
00:27:27:15 – 00:28:00:19
Unknown
But it is a mindset. Yes, sure. Totally. I mean, you’re a restaurant owner. It’s like that’s why restaurant owners who go visit the table still on Friday nights and say hello to all the gas, still crush it. Yeah. You know, is it that hard to do, too? That’s the question is go to hard to do. It’s almost like when we get so disconnected from like and honestly this might even should I’m started thinking about this now but it might be we were everywhere shut down for two years.
00:27:53:15 – 00:28:26:24
Unknown
I’ve seen the difference in people interactions now. Like people were like, I can’t even get people come in the office anymore, you know? And so imagine the difference. Like the person who’s most personable you got to before you could. They have to personally connect with you before they’ll accept you professionally. So you just focus on the personal guys.
00:28:12:16 – 00:28:46:10
Unknown
Quit wearing the suit, tie loosened up. Don’t be such a tight ass. Yeah, yeah. No, you’re right. All the traditions of went out the window. COVID killed that. You know, nothing is going to go back the way it was. I sort of say it’s like the packaging that you get from a new product, you know? Yeah, it all came out of the box.
00:28:31:08 – 00:29:05:23
Unknown
We’re never going to pack it back the way it used to be before COVID. I don’t believe I don’t know it’s ever going to go back to the way it was. No. And so now we’ve got everything’s out of the box. And so, you know, it’s a new world now and that way and but new opportunity because yeah, I was going to say that, you know, all these people are introverts now.
00:28:50:23 – 00:29:25:24
Unknown
They don’t want to talk to you and they want to look as long. So as long as you can get out there and and be a personality and, you know, believe it or not, that’s that’s all those introverts will still want to use somebody who has a personality because they’ll know that that’s the person that’s going to get their house sold.
00:29:06:15 – 00:29:25:24
Unknown
So, yeah, I see it as a wonderful opportunity if you’re willing to step up, you know? Yeah, I agree. This is great, dude. I appreciate you coming on. Why don’t you tell everyone unless you have any other closing thoughts here? I think we know this on the head. I want to want to tell how you guys should check out his show.
00:29:23:04 – 00:29:39:13
Unknown
I’m going check it out this week. And why don’t you tell them a little bit about that and how they can learn more about you. Appreciate that. Yeah, it’s called Rhythm with views. Rhythm because I’m a dancer, views because of the great views down here in Tennessee. And Rhythm with Views is a reality show on Amazon Prime Apple TV Plus.
00:29:39:13 – 00:30:06:05
Unknown
And you can get it on Google Play right now. And we’ll be adding some more streaming platforms soon. Our first episode dropped out and I’m getting ready to actually start to go around the country and promote that. My major message that I’m really trying to let people know the shows where big construction meets big production. And so you’ll get to come on there and see some fantastic, you know, dance scenes and things that you’ve never really seen on a reality show.
00:30:06:05 – 00:30:23:18
Unknown
But it’s mixed in with following my real estate career. Just some tips. It’s not a it’s not a you know, a learn how to show. It’s just going to kind of take you through some of the what I’m doing and give you some tips and some advice along the way. Generally good stuff to have and this a lot of fun.
00:30:23:18 – 00:30:49:23
Unknown
So yeah, I encourage you to watch it. And I also want to let everyone know that, you know, my message is that you can tap your potential. I started off with, you know, leg braces and asthma and was really would never even imagined that I would become a world class dancer. Here I am today. So it’s a story of overcoming and everybody has potential and everybody needs to learn how to tap that potential.
00:30:49:23 – 00:31:09:09
Unknown
And I just want to encourage you to make now the time to do that and to go check out the show, watch me dance across the waterfall, and hopefully have your mind blown, but at the same time be inspired to make now the time for your life to do something special with what you’re doing. And so you can find me on all the social media as rhythm with views.
00:31:09:09 – 00:31:28:13
Unknown
Or you can go to my social media as Atticus. Rea. Appreciate it, man. We appreciate you guys listening. Another episode of the Real Estate Marketing Dude podcast. If you guys want to visit, learn more about us. So once you go check out WW dot sweet assist dot com, we help you stay in front of the database through social media, video, email and direct mail in less than a couple hours a month is all you need.
00:31:28:22 – 00:31:48:20
Unknown
But if you’re sick of people forgetting you’re in real estate, you need to check that out. We’ll see you guys next week. Piece All right. You do. Thank you for watching. Another episode of the Real Estate Marketing Do podcast. If you need help with video or finding out what your brand is. Visit our website at WW dot Real Estate Marketing dude dot com.
00:31:48:23 – 00:32:04:13
Unknown
We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then schedule time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We’ll see you next time.