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Marketing is everything, and big part of that is ads. I know, it’s a confusing subject, but we are gonna break it down for you. Today, Stephen Whiting joins us to discuss retargeting, potentially the most important thing you can do for your brand.
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Transcript:
What’s up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast and welcome. What we going to chat about today is how to follow people around the Internet. Have you ever been shopping? Maybe if you’re a woman, you’re shopping for shoes. I know you are. Don’t lie to me. And if you are, that shoe started following you all over the internet.
00:08:42:18 – 00:09:03:19
Unknown
That’s called retargeting. If you’re dude, man, I know maybe you’re looking at an ax throwing shit banger golf simulator, whatever the hell it is, but also that thing’s following you all over the internet. The reason why remarketing is so important is not is because you are not that important. And people might see you, they might interact with you, they might message you once, they might visit your website.
00:09:03:21 – 00:09:22:10
Unknown
But it is such a busy world that literally they’re going to forget that they were even there 24 hours later and no one converts on the first touch, much like your significant other did it either. You made her laugh, you dated her, you bought her flowers. I don’t know what you did, but you did something. And it happened over multiple touches and eventually you won him over.
00:09:22:12 – 00:09:38:13
Unknown
That’s sort of the idea here with retargeting. And what we’re going to be chatting about is that how do you get more of your content seen? And then more importantly, how do you make sure it gets to them? Because a lot of people just make but also making content. And if you’re not running ads well and your content isn’t good organically, well then how is anyone going to see it?
00:09:38:13 – 00:09:56:16
Unknown
So we’re going to solve all those problems on today’s episode. And without further ado, I want to go ahead and introduce our guest today who is the CEO of Sweet Street Text. Right. Thank you. And Mr. Stephen Whiting, he’s really cold right now because he’s like in the thunder, like, I think he’s like an Antarctica or something. But welcome to the show.
00:09:56:16 – 00:10:14:10
Unknown
Why don’t you tell our listeners hello and say tell us a little bit about yourself, what you do. Thanks, Mike. I’m super excited to be here. Yeah, big Arctic front just blew in and the office is freezing. So if it sounds like I am, my teeth are clattering. They most certainly are, yes. So my name is Steve Whiting, as Mike mentioned, CEO of Street Techs.
00:10:14:10 – 00:10:40:09
Unknown
So we make it really, really easy to run effective ads on Instagram and Facebook to generate leads. That’s kind of been the main thing that a lot of people know us about. But what they don’t really know behind the scenes is that to be successful on those platforms, it’s really about building up the content, the no lack of trust and having a lot of rotating content that’s going to warm people up and help you convert those leads because you know it’s top of funnel and but the industry is changing.
00:10:40:09 – 00:10:58:12
Unknown
You know, a lot of businesses, things are changing in the marketplace. And if you understand the concepts that will go through today and you can put implement them into your business, it’s a complete game changer. You go from trying to win business to people like literally thinking of you as a celebrity by the time you walk in and have that listing presentation.
00:10:58:12 – 00:11:13:10
Unknown
Yeah, it’s sort of weird. If you do a version with video, you’re like, You watch that. Wow, it’s crazy. I know you actually watch that. But yes, people will watch your stuff. But here’s the key. Guys know like and trust because no one hires a stranger, especially when they’re selling like the biggest asset that they’re ever going to use with.
00:11:13:12 – 00:11:29:24
Unknown
But here’s here’s my I don’t think you could be online without retargeting today. What’s your opinion on that? Yeah, I agree. We actually even say it’s probably one the first things you should do. You’ve got a website, you know, you’ve got, you know, maybe even you know, you do open houses, you collect names, numbers, you put them in your database.
00:11:30:05 – 00:11:51:22
Unknown
If you’ve got nothing to stay in front of all of those people automatically, then you’re just missing out. They’re going to forget who you are. So really what you should be doing even before you leave you generate leads is you should actually have a bunch of content that’s out there that when people hit the website or they see something of yours for the first time, you’re now circling around them or sticking around them and showing up in all the different places they show up with.
00:11:51:22 – 00:12:13:14
Unknown
Remarketing content and remarketing can seem like a big, complicated process, but it’s really not, you know, and it can be done quite simply. There’s just a few key audiences that you need and a few pieces of content that you need that are like staples, and then you can just build from there sites and simple and you guys, why this is like really important is think about it’s got a real stakes.
00:12:13:15 – 00:12:32:04
Unknown
I think when people get out of their business it’s easier for them to that’s how it applies to mine. So let’s just pretend we were, I don’t know, booking a vacation. I was doing something, I think a Travelocity or something like that. One of those sites I was looking for different or maybe was VR bio, something like that was looking for different timeshares type stuff.
00:12:32:06 – 00:12:56:20
Unknown
Anyways, I forgot I was looking at it until I saw it again on like Google. Then I saw it again on Instagram and I saw it again on on Facebook. And I didn’t click and engage back in until 930 at night when I actually had the time to do so. You know. So one of these things that I want to start with on this first is just the importance of creating just organic content to sort of go hand in hand with your remarketing content, right?
00:12:56:22 – 00:13:14:17
Unknown
And what happens in today’s world and I’d like to get your opinion probably you have way more data on this than I do. But I think when people make a buying decision, whether it’s a couch, a vacation, a piece of a house or fucking mortgage, that they go to that guy’s Facebook page first because that’s almost become today’s resume.
00:13:14:23 – 00:13:35:16
Unknown
So to give you an example, I had a guy on yesterday I’m learning about on these podcasts and he has a video pinned to the top of his IG and it’s him shooting a gun like an AK 47. Like he’s like total, like roughneck. It’s part of his brand, right? But that one video converts everybody for him, right?
00:13:35:16 – 00:14:07:05
Unknown
And it’s because people relate to it. So do you Here’s a question I sort of go around about. Do you think that the use in creating organic content in conjunction with remarketing is necessary, or can I just be remarketing? Yeah, if I kind of build in that on that, I think all the authentic organic content that you already create is perfect for remarketing, you know, I mean, you can have this is why I think people really over complicated.
00:14:07:10 – 00:14:33:09
Unknown
They sort of think about everything as a funnel. You know, you got to see this and then you got to see this and they got to see this. And you can do that. You can do it. But, you know, it’s like it’s truly the 8020 rule and probably more like 9010. What’s more important is that people see you recognize you, you know, they see a variety of pieces of content that kind of rotate over and they don’t it doesn’t even matter if it’s content designed to convert at all.
00:14:33:09 – 00:15:00:15
Unknown
It might just be something like you. Maybe you’re you’re in the neighborhood talking about some schools or, you know, things that you like in the community. But for just a dollar a day, as an example, you suddenly getting that content in front of the people that matter most to you. They’re in your database or in your community where before you know, you put that content out on social and it showed a few people, but then it kind of disappeared down the timeline.
00:15:00:17 – 00:15:15:19
Unknown
I think that’s the distinction, is that make sure that if you’re going to all the work to create this content, which is truly powerful, you want that scene and you should have it seen. And that Facebook and Instagram and all those platforms, like they’re more than happy to take your money, but it’s a lot less than you think.
00:15:15:21 – 00:15:34:11
Unknown
You know, when you’re running religion campaigns, you probably do spend a bit more. You need to make sure you get enough of, you know, enough sort of conversion events to make sure your ad is performing. But when it comes to remarketing content, a dollar a day goes a long, long way for a lot of for a lot. And most people don’t have enough large audiences to retarget.
00:15:34:11 – 00:15:52:05
Unknown
So like we’ve seen guys is like if you don’t have if your website doesn’t have a pixel that has at least like 2000 people on it, like you’re not going have to spend a lot of money on that, right? Same with like the engagement. Let’s go through the types of audiences that we’re retargeting because I think people get this confused.
00:15:52:05 – 00:16:19:08
Unknown
And would you mind walking me through your process and break down each audience and why? Like if I’m going to be okay, who am I retargeting? I am sure you get that question. I’ll type who who am I going to retarget? So let’s break down, who are we retargeting and why are we retargeting them? Well, ideally you want to retarget everybody right for the so like I’m talking to realtors right now, but if you’re a real estate agent, you don’t know when somebody is going to, you know, they’re going through a divorce or they’re thinking about selling or buying.
00:16:19:13 – 00:16:39:18
Unknown
You know, you have some of that communication, but largely you’re not inside of every one of your leads heads, you know, And so not to stop you, but a.k.a everyone you know. Yeah. Every exam, every relationship you have. Why what does it hurt? Because if you’re not thought of first, you already lost a game. Exactly. And there’s branding here.
00:16:39:21 – 00:17:09:07
Unknown
We’re talking about branding, brand awareness, branding, branding, branding, branding. And you know, it’s crazy is like I think a lot of people forget, like even in their database, if you’ve got a thousand leads in your database, it’s not even a thousand leads. Those leads know somebody, right? And so a lot of those people might have a mom or dad that are downsizing or, you know, they’re looking to get their they have a good friend that’s maybe going through something a big life event and there and that person to ask me within know any good realtors or good agents and you go you know like see all the time.
00:17:09:08 – 00:17:29:21
Unknown
Right. And so you need to I think from a branding standpoint, it’s a staple, you know, I think for a lot of people, too, you got to kind of take off. You’re a real estate agent and put on a marketing hat. And just like Darren Hard, he’s got this great quote, which is you don’t make money from the products you sell, you make money from marketing the products and services that you sell.
00:17:29:23 – 00:17:47:15
Unknown
And it’s a small but subtle distinction there. I think it’s really powerful, which is always think about how your marketing, you should thinking about marketing first and you will make money on everything else. And if you can be in front of everybody 24 seven and it’s not that hard to do to you will stand up from everybody else.
00:17:47:17 – 00:18:03:24
Unknown
And so I think that’s kind of like the first thing just to get in his head so we can jump into the audiences. But ideally, from a branding standpoint, it’s going to be a lot cheaper than branding on a bus ad or a billboard ad or something else. You know, if you’ve got a head to pieces of content, you’re rotating those automatically.
00:18:03:24 – 00:18:25:01
Unknown
I mean, our system can obviously help do that. But at a dollar a day and or maybe $2 a day, depending on the size of your audience, and of course, it can go bigger, but you can see that, you know, the system will help you make those decisions. So helping your audiences. But first, think of everybody, everybody, your database, everybody on your website, and then everybody that’s engaging with that content.
00:18:25:03 – 00:18:42:24
Unknown
So, for example, if people are commenting, liking, maybe clicking on your ad, some of your ads, but not really becoming a lead or maybe checking out your website, you sort of want that wiped in that net. And then what’s cool about it is it’ll start to grow as more people engage with more and more of the content, it gets wider and wider.
00:18:42:24 – 00:19:01:20
Unknown
And that’s why people that you see online that have you just seem to see them everywhere all the time. They are organic. Content is performing really well, their pay content’s performing really well is because expanding and expanding and expanding, you know, over time and it doesn’t happen overnight. And I think that’s where a lot of people stop is like, I want this to happen tomorrow.
00:19:01:20 – 00:19:19:17
Unknown
Like we’ll have people will shoot a video for it’s like their first video on their YouTube channel and they’ll be like, everybody calls you dude, you don’t have a gentleman like your first video got, you know, chill out. You don’t get a six pack on your first workout either. You need to like got to it takes time. You got to massage it.
00:19:19:17 – 00:19:43:18
Unknown
You have to build the brand. You got to turn it into a six pack. You need to be chiseled. It needs to be worked on, it needs to be strengthened. It needs to be conditioned. And the only thing that can do that is content. Yeah, from a branding perspective. Question on Yeah, sorry, go ahead, Mike. On the and just to clarify for you guys listening, so we’re saying we want to put ads, we want your face to appear in front everyone who’s ever visited your website and yes, you need a damn website.
00:19:43:18 – 00:20:00:22
Unknown
You’re in business. If you don’t have a website, you don’t have a business, you’re just a salesperson chasing the check and don’t use the brokers page on their brokers website because that’s terrible. You have to build your own website if you want to build a business. Sorry, no, I lost my train of thought. I got pissed off about these websites.
00:20:00:24 – 00:20:17:14
Unknown
people who have engaged with your stuff. So if someone saw one of your pieces of content, you could retarget people who’ve watched a certain percentage or of a video. For example, or who have like commented and also your database, you can upload your list of people, your friends, your family could upload your wedding list. That’s the best, that’s the best one to retarget.
00:20:17:16 – 00:20:41:04
Unknown
But costs this is a lot because there’s not a lot of people there. Right? But what type of content? Because I think people are stuck being like, what do you mean they’re going to they’re not just going to assume I’m in real estate, Like they overthink this piece. So I want to see what you in terms of content that performs the best, whether it’s engagement, lead generation, whatever, just let me know what what kind of content am I going to remarket myself with?
00:20:41:04 – 00:21:06:00
Unknown
Stephen Okay, so let’s that’s a great question. And also I get a little bit technical here. We’ll dive into one of the things that our system does really well is we aggregate all of the data on specific types of content. So if you log in to our system, you can actually see how different types of content is performing and if you’re if you focus a little bit more on the Legion side, you can even see what agents are running across North America, what they’re paying for, leads, etc., within the system.
00:21:06:00 – 00:21:29:08
Unknown
And so that’s pretty powerful. But one of the things that I didn’t realize when we really got heavy into the remarketing side is I had a lot of assumptions about what type of content was going to perform really well. So for instance, I did not think that if we marketed content that was lead gen like sort of would focus on getting leads, especially since you already had that, that it leads to probation, that it would work and actually works really well.
00:21:29:10 – 00:21:49:15
Unknown
I had no idea that the engagement content was going to work so well. It’s just driving people back to your website where you’re not collecting a lead is just a click to your website. People watching a video. But I had no idea how many people were actually going to go back to your website and watch it. And then furthermore, I had no idea how many video views you would get on some of the, you know, just some of the content about the neighborhoods.
00:21:49:15 – 00:22:11:13
Unknown
Right. And you even mentioned there that, you know, whenever people watch a video, you can remarket even those people. So what’s so powerful back to that expanding audience is that you don’t even know who’s watching some of this content. But you’d be surprised at how how many video views you get and if you set up and the system can do this automatically for you, it can update all your video.
00:22:11:13 – 00:22:33:20
Unknown
So, for example, if people have watched 50% of all your videos, you can now remarket to those people as well. And it can all be done automatically like one click. This is audience’s work. That’s kind of how we designed the system to make it as simple as possible. So I guess what kind of content works? Well, we created a whole bunch of PDF ads that are in the system one click apply, you know, and they’re valuable resources.
00:22:33:20 – 00:22:49:10
Unknown
They’re like staples, I guess we say, you know, five tips to why you sell your hallmark. You know, like how to improve your curb appeal, all that kind of stuff. You can build them yourself, but street decks has them. You can one click deploy them. There’s a whole bunch of them out there that you can create and kind of remarket to.
00:22:49:12 – 00:23:06:19
Unknown
But in addition to that, you know, any and all of your organic content, you’ve already created, and this could be even two years ago, our system can actually look at how many comments like shares did you have on that content. What you can actually do is you can you can then view it and this might have been something you created like a year ago, but it got a lot of engagement.
00:23:06:21 – 00:23:24:09
Unknown
Click on it, turn it into an app, link it to your audience as our system. I hope you do this. It’s really easy. And now suddenly you’re using content you already created a year ago as part of your remarketing, and now you’re keeping that content in front of everybody from that day forward and you can rotate it. So it’s not like you’re showing all these ads, all the time.
00:23:24:11 – 00:23:45:21
Unknown
You can actually have them rotate. So, you know, one week will show this ad the next week or so, this ad and so forth. Yeah, you guys got if you’re retired, you gotta be running multiple different types of ads to those people. So here’s some interesting data I have. I just pulled up some ads I’m running. I cut my lead cost per book call from an average of $120 of book called down to $24 a book call.
00:23:45:21 – 00:24:07:22
Unknown
I didn’t realize it was even this low. And that is so literally what is that like a 500% rate of cut? Right. And I’m only spending $10 a day on the book calls for each audience. I’m retargeting and the audience that’s performing the best is people who have watched 50% or more of our videos. You know, video views are more powerful than an email address.
00:24:07:22 – 00:24:27:07
Unknown
In other words, is what I’m saying to you guys, that attention that we’re retargeting people with for these ads is actually generating better results than people whose email addresses we already have. Yeah, it’s crazy how we we see that a lot too. I mean, a lot of people, when they come to our system, you know, they know this print ads, they’ll run like a whole value ad Right.
00:24:27:09 – 00:24:44:14
Unknown
But then they’re surprised that people are answering the phone or, you know, I chase them down and whatnot. But really what you should be doing is exactly, to your point, is running a bunch of content and then showing the whole value add to people that have watched all your content. And guess what? They click through, they talk to you when you when you follow them, when you reach out to them.
00:24:44:14 – 00:25:07:01
Unknown
In fact, they’re actually excited to hear from you. It’s a game changer, Just that little subtle difference. Yeah, it is. It’s and, and you don’t. I think the biggest thing is people get so generally surprised when they, like, see the results of just creating content in general because I think a lot of you don’t think you’re that interesting, but you are, you know, and it just it’s literally mindset.
00:25:07:03 – 00:25:23:07
Unknown
I never thought I’d be interesting people as in this fucking show, I guess I’m like, Great, thanks guys. But like your, your point, I when I jumped on this call, the first thing I said to you was I had some great laugh out loud moments. You know, this looks into your podcast, you know, getting ready for the show.
00:25:23:07 – 00:25:43:24
Unknown
So I think you be it to exactly your point. I mean, you’re just being who you are, being yourself. And, you know, people actually know I liked you. Well, before I ever joined this podcast, I was excited to meet. That’s how every conversation goes, because there’s content out there like there always feel like every time. There’s always like a bro moment before we press record.
00:25:43:24 – 00:26:05:10
Unknown
Like, What’s up, bro? Ridge And then you’re like, looking like, we’re boys, right? We just met, but that’s what content does for you guys because you literally will attract people that are just like you. It’s just how it works. It’s just it’s the way the world works in general is like people, birds of a feather flock together. Like that’s it’s still the same thing.
00:26:05:10 – 00:26:26:13
Unknown
Like people tend to flock towards people. They are like, so don’t overthink it. It’s really that that simple. I got a question on how to build audiences. What if you’re brand new and we’re talking about retargeting ads, but to create retargeting ads, you first need to create audiences. All right, So you got I don’t want to put the cart before the horse or the horse for the cart, whatever the right side is.
00:26:26:15 – 00:26:43:03
Unknown
Walk me through that first ad like how do you generate What should I do first? Like if I’m starting a brand new brand Facebook page, let’s just say I’m in a brand new market. This is an undoable and it could take longer. Yeah, but you still have to have an initial ad to build these audiences. So what do you see?
00:26:43:05 – 00:26:59:21
Unknown
What are you guys doing and what do you think works best in that sense? Yeah, if you’re if you’re fully, fully brand new, you know, not a lot of traffic, your website and you know, and again, you should have your own website and your work website, but not a lot of traffic to your website and or, you know, not a lot of anything on your Facebook page.
00:26:59:23 – 00:27:26:14
Unknown
Then we we just we help people run initial ads, legion ads. You know, you’re going to build that. You’re going to build leads. But in addition to that, remember, when you’re running ads on Facebook and Instagram, there’s a lot of people that see your ads, maybe click on your ad, but don’t become a lead. But those people are still becoming a part of your audience and maybe they never go to your website, but there’s a really wonderful audience out there in the metal world, like the Facebook engagement audience.
00:27:26:16 – 00:27:44:19
Unknown
And again, that’s a one click create in street tech. So you can just click it. And what’s Facebook will do is over a course of a year. So 30 to 65 days, it’s going to keep a tally of everybody that clicks, comments, likes, engages, and you’re able to even begin to remarket to those people in addition to the leads that you’re generating.
00:27:44:19 – 00:27:59:12
Unknown
But that’s where I would start from day one, because you don’t have that audience. If you’re lucky enough to have a large database, you know, you could start to use that already. But again, if you have nothing, then you know, you’re going to just start on the Legion site. You’re going to build that audience, but you’ll be surprised how quickly it starts to build.
00:27:59:14 – 00:28:23:00
Unknown
And once you’ve got a bunch of people in as a lead, you’ve got probably another 5000 people behind the scenes that are now have been like on your website or haven’t become a lead or viewed an ad and now you can begin to remarket to them or people that watch some of your content. The other thing is there’s you know you you should already be creating content and I’ve heard this in your show a million times, like you should be creating organic content regardless.
00:28:23:02 – 00:28:46:19
Unknown
I mean, it’s hard to go after every channel all at once. But but, but this by creating content, is sort of a must back to that marketing side. So whether you’re posting on YouTube or on Facebook or on Instagram, you should be doing that. And then some of that organic content can become your first remarketing pieces, the stuff that starts to hit and do well, you don’t have to overthink it.
00:28:46:21 – 00:29:02:17
Unknown
I mean, I’m going to talk about our system a lot because it’s the way we designed it, but our system can see that and then pull that in, create an ad out of it, link it to an audience and now rotate it. And that, you know, so a lot of the organic stuff you’re now actually creating is actually going to become free market content in the days to come.
00:29:02:20 – 00:29:21:15
Unknown
So you could just let’s just play it out. So. Jan Well, today I’m going to create content till February 12th and then in the last 30 days, I mean, to look back and see, hey, which one actually create the most engagement, which one, which one that people like the most, because it sort of proves it organically. If you, if you prove the point organically, then that’s the one you put the dollar a day behind.
00:29:21:15 – 00:29:47:19
Unknown
Right. So what you’re saying. Exactly. Yeah. Yeah, exactly. I like it. Do you you know, let’s talk about a little bit about the importance like just talk about the lifetime like of a lead. Like I want people to really understand the, the perspective here on what people opt into, because I agree. I think it’s the personalized content that once people, once you get on their radar, the more human you become.
00:29:47:23 – 00:30:08:16
Unknown
I feel like is when people really gravitate towards that person because it’s different in other industries. This is a relationship business, like real estate industry. I consider more like a commodity. You’re fighting on brand because everyone is on the same shirt very similarly, Attorney market insurance providers, independent contractors in general compete on brand. You have a unique selling proposition.
00:30:08:17 – 00:30:25:23
Unknown
You have a service, you have a software, I have a software. So we would sell, it’d be more of a different types of funnel based on sales and value ads and all that. What we’re talking about here is a lot easier than than the way that I have to market our software. I’m sure you how you market street tax, it’s a lot easier because all you need to do is get your face out there.
00:30:25:23 – 00:30:45:21
Unknown
So what we’re saying, you guys, you know, it’s not so much about what your face is doing, it’s just that it’s there in the face of the brand. Do you see a difference between the content where like the agent is actually in either the video or picture of the image versus them being absent from it? Yeah. yeah.
00:30:45:21 – 00:31:05:01
Unknown
No, you definitely want to be in the content wherever possible. But kind of back to that point though, and this is again why I think a lot of agents overthink it, just the fact that you have content out there that we have so many stories of people that have even lost are one click kind of like PDF content, which would not be your face, and they do their due diligence.
00:31:05:01 – 00:31:31:02
Unknown
And the reason is, is that your next deal is probably already set in your database and is another deal. After that send you database. You just need to remind them that you’re there and that you’re always there, right? And you’re omnipresent. You really don’t have to overthink the content. I think exactly. To your point, from a commodity standpoint, you just want to make sure you’re top of mind and then you can begin to build out more of the kind of like the content you’ve always dreamed about building out.
00:31:31:04 – 00:31:56:20
Unknown
But don’t, don’t has it? Like I wouldn’t wait until you’ve got all that perfect, like, you know, 12 pieces of content that are, you know, exactly the way you wanted it for your community. You’ll get there, but just just run some stuff that is now remarketing in front of your database or people that are really engaging. And you’ll be surprised at how many people will start to say to you, even in your community or, you know, Home Depot or whatever, I saw that, you know, your ad or I saw that piece of content.
00:31:56:22 – 00:32:17:17
Unknown
You’ll be surprised at how far it goes and how much business will generate just from that alone. Yeah, it’s as simple as literally just talking about what’s going on in your community this weekend. New restaurant openings, new business openings, new neighborhood developer ads. That’s it. Like be a tour guide, don’t be a realtor. And then just how would a tour guide market their business if your job was to sell the city, not the real estate within it, what would you do?
00:32:17:23 – 00:32:37:17
Unknown
That’s your marketing plan. You know, you hear a lot about like bottom of the funnel leads and top of the funnel leads. And you know, if you’ve heard that a lot as a real estate agent, I’m a big fan of top of funnel, like Bottom of the Funnel is awesome because you know, somebody is that much closer to the transaction and there’s been a lot of systems that have been really good for that out of the past.
00:32:37:17 – 00:32:52:19
Unknown
But I think some of that started changed out a little bit. It’s getting really expensive, but nonetheless, you can get that, you know, but you pay a lot more for it, but you get a deal that much closer. But if you can truly own the top of the funnel and you put on that marketing hat and you think to yourself, I don’t want a database of a thousand people.
00:32:52:19 – 00:33:09:17
Unknown
I want a database of a hundred thousand people, right? Like I want to own I want to be a marketing engine where, you know, over time I want that database to be as big as possible. So any message that I ever send out an email that I send out or whatever else I do, there’s so much business that’s sitting inside of that database.
00:33:09:19 – 00:33:33:10
Unknown
And when people are coming into your ecosystem either as a lead or as part of the remarketing campaigns you’re running, some people are, you know, a month out, some people are six months out, some people are a year out. But if you’ve got that content in front of them on an ongoing basis, you will pick up so many of those deals and a lot of people generate leads and they go to all the effort of having these big databases, but they don’t remarket to them.
00:33:33:12 – 00:34:11:13
Unknown
So they only capture maybe 15 or 20% of what’s in there, or if you’re just in front of them with content. And I mean, we can talk about the content. I mean, there are there are elements to the content that help, of course. And I know you’ve covered a lot of in the podcast prior. I just really wanted that, you know, get the point home that if you have some simple audiences that you remarking to and you get some content out, you’re you’re already ahead of 80% of people read any closing thoughts that you want to add in here closing thoughts so again yeah the audience is you need just retarget your website you know,
00:34:11:15 – 00:34:41:22
Unknown
simple as having a pixel on your website. The engagement is like a one click and there’s you can do a one as well just to make sure that all of your videos that you create, you can remarket to them nice and simple. You know, if I mean, I don’t want to talk too much about the product, but if you use tools like up on that can all integrate really nicely as an example where if you’ve got you might actually have segments of audiences that you really want to go after, people that are like a lead stage or maybe even a past customer, you can actually create specific content around them too.
00:34:41:23 – 00:35:03:01
Unknown
So if you want to learn more about that, I mean, you can definitely check us out and we can we can help you through that. Appreciate you coming on the show and we appreciate you listening to another episode. Yeah, I, I agree, dude, this is I think it was very, very, very well put. And it’s very simple, you guys, to stay in front of everybody, whether they’re leads, friends, family, answer, uncles, doesn’t really matter.
00:35:03:03 – 00:35:26:21
Unknown
The more people that know what you do, the more that opportunities that come your way. It’s really simple. You got to remind, not tell. And when you could create content that does that, that’ll typically do the trick. So if you guys like the idea of what we’re talking about today and you like the idea of just reminding your database, I’m talking about your S.O., your wedding list, your family lists, people that you would invite to your wedding or funeral with an unlimited budget for both, you need to visit our software referral suite.
00:35:26:23 – 00:35:44:21
Unknown
That’s referral S.W.A.T. dot com. It is giving you the social media content to create each and every month video email content each and every month, and the direct mail content to be automated to your database each and every month so that people stop forgetting who the fuck you are and start remembering and more importantly, start sending you their friends and family.
00:35:45:02 – 00:36:04:17
Unknown
So visit our site and follow the steps. And it’s very simple. Appreciate guys listening. We’ll see you guys next week’s show. Paste Thank you for watching another episode of the Real Estate Marketing Do Podcast. If you need help with video or finding out what your brand is. Visit our website at WW dot Real estate Marketing dude dot com.
00:36:04:21 – 00:36:20:10
Unknown
We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then schedule time to speak with the dude and get you rolling in your local marketplace. Thanks for watching. Another episode of the podcast will see you next at.