Would you hire you off your website? Does it connect with your ideal client or does it feel cold? On this blog, I’m going to show you the exact website videos every business should have on their website. These videos humanize your business and connect with people on a much deeper level.
When people visit your website it’s not to see what you do, but how you do it. You website is your digital storefront and whether someone is being sent their from ads you’re running or they are referred their from a friend, they still have the same BS meter. They are wondering;
Can I trust this person?
Are they reputable?
Will they help me accomplish my goal?
Your website should be designed to do build trust, collect leads, and generate phone calls, but if it’s scary then it’s not going to work.
In a service based business, people hire you for how you do business, not what you do. People want to make one of the large financial decisions with someone they know, like, and trust.
The one thing that separates everybody from each other is their personal brand. It’s the one thing that consumers relate to most when making a decision on who hire.
Here are the 5 Core Website Videos To Humanize Your Brand & Sell Your Service!
1.) The Front Page “Direct Pitch” Video
When someone lands on your home page, they should know exactly what you do. Your front page or home page website video is your sales pitch. It should show the who, what, when, where, and why of your brand or business.
You don’t want to leave any guess work for the viewer.
How To Use It
You should place this website video front right on your home page preferably above the fold. You can also use this video for retargeting ads if you’re running them.
2.) About “Why” Video
Your about video is one of the most important website videos to have because it should demonstrate your why. I don’t care how long you been in the business, I care about why you’re in the business.
Your about video is NOT about how many awards you won, but more to showcase your personality and style. People should be able to view it and determine if they relate to you or not. Here is my about video for Referral Sweet. it should your why behind the business. Referral Sweet was born from a bad experience I learned a hard learned lesson in.
How To Use It
Your about website video should go right on top of your about page. Your about page is the #3 most visited page on someone’s website. The reason for that is because people want to see who they are doing business with before they contact them.
You can also place it on your email signature and it should be placed on every online resource your brand is represented including your social media profiles.
3.) Frequently Asked Questions Video
Have you ever visited a website and checked out the FAQ pages? One of the most effective website videos on your site should be your FAQ page. The reason why so many websites have a FAQ page is because people want to know what others are asking they have not thought of yet. The FAQ website page gives you the opportunity to address common objections. However the video on the website should demonstrate sales objections.
As a business owner you should know what those sales objections are to your business, so address them head on face to face. For Referral Sweet, people want to know if they will get an ROI using it, so I made it simple for them to determine it.
How To Use It
This video should be on one of your core pages of your website. You can also use this in your email campaigns and for retargeting ads too.
4.) Service Pages/How It Works
Your service pages are the core pages of your website that focus on your services. Each service you provide should have a page dedicated to it. If you’re a real estate agent you should have a buyers sellers page. If you’re a mortgage broker you probably have a conventional loan page, FHA page, and refinance page to get the idea.
For Referral Sweet we have a “tour” video that gives visitors a walk through.
We also have videos on each type of membership too on your website, but the point is your service pages should all have videos on them explaining how it works and what is entailed.
5.) Testimonials/Case Studies Video
There is nothing more powerful about what someone else says about your business. Therefore EVERY business needs a reviews page on their website to showcase past customers or even case studies.
Have you ever booked the vacation on Travelocity without any reviews?
That’s what I thought. Nobody hires the real estate agent, lender, or contact an investor who has ZERO social proof either. Creating a “Reviews” page on your website is smart to do.
How To Use It
Your reviews page can be used in your drip campaigns and ads. It’s even more powerful if you continue to incorporate real estate video testimonials into your site as you get them going forward. They serve for great reminders of how good you are at your job without having to say it.
Focus on humanizing your brand with website videos. There’s nothing more powerful than connecting with your ideal prospects, especially in a referral based business.