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Think you ve got to pay to make it to the top of Google search results? The truth is, paid listings only account for 15% of traffic, while 85% comes from organic search results. And in a hyperlocal industry like real estate, you can leverage search engine optimization (SEO) to rank near the top and attract […]
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Flamingo pool floats. Flamingo birthday cards. Flamingo party games and party favors. Tara Carter has designed her real estate brand around the bright pink birds, and it has paid off. When people in the South Florida market see flamingos, they think of Tara and then they tag her on social media to let her know! So, […]
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We understand the process of building relationships in real life, introducing ourselves first and then gradually strengthening the connection over time. But when it comes to digital marketing, we re pushy and impatient, expecting to convert with our first ads and abandoning relationships once the sale is made. What would it look like if we treated […]
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Ever had a friend or family member cheat on you with another real estate agent? If the people closest to you forget what you do for a living, you re obviously not marketing to your sphere on a consistent basis. And in a referral-based business, it s crucial that people remember you and what you do. But […]
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We all know that video marketing is the future. We also know that boring shit doesn t get engagement. So, what types of videos WILL engage your sphere? Should you do listing videos? Community videos? Case studies? Just solds? Which ones help build your personal brand? And which ones generate leads? Rett Harmon is the co-broker […]
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The way to do business is to serve your clients at a high level. Let them talk about you. Let them tell your story, and just create content around the wins you re getting for your clients. Are you investing thousands of dollars in portal leads? How s that working out for you? If your business is […]
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Most agents are afraid of expireds. But if you believe in your ability to help and approach prospects with positive energy, people are receptive. With the right systems in place, chasing expireds is not that hard and not that scary. Borino is a real estate coach with 20-plus years of experience in marketing and training. Known […]