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LinkedIn: The Low-Hanging Fruit of Social Media with Donna Serdula

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While maintaining a social media presence is something we often preach about on this show, one platform that is rarely brought up is LinkedIn. Some view it as a place to simply post your job updates, but the truth is, it should be treated just like any other social platform you use today. Now before you dive in, know that there is a different strategy you should rely on for every platform, and LinkedIn is no different. Whether it’s your profile headline, about message, feature section, job area, or even posting best practices, there are a lot of components to LinkedIn that can help you connect with more people and take full advantage of the platform. Hone these strategies and you’ll realize the low-hanging fruit that LinkedIn is for any business and real estate professional.

Donna Serdula has relied heavily on LinkedIn to grow her brand, and grow her business. She began her company Vision Board Media in 2009, and has since helped over 6,000 executives, entrepreneurs, and professionals optimize their LinkedIn profiles. While growing her business, she also authored a number of books and guides, most notably, LinkedIn Profile Optimization for Dummies. In addition she is the creator of LinkedIn-Makeover.com, a site that helps you start growing your LinkedIn profile immediately. It’s safe to say that Donna has the LinkedIn gameplan down, and now she hopes to evangelize and advocate for the importance of taking control of your Internet identity.

This week on the podcast Donna joins me to teach you all about LinkedIn and the best way to take advantage of the platform to build another stream of business. She’ll walk you through optimizing your profile, navigating hashtag research, posting strategies, and how to build a following quickly. Tune in to learn more about possibly the most underutilized platform in real estate, and get actionable steps to reap the benefits.

Three Things You’ll Learn in This Episode

Why LinkedIn is significant and a reliable source of business
- Many people don’t truly understand the potential in LinkedIn as a reliable social network for growing your business. We’ll highlight the good, bad, and ugly about the platform and provide examples that show the possibilities for success.
Optimizing your profile to get noticed
- Simply putting your job title and brokerage isn’t enough. You’ll have to utilize the many tools that LinkedIn provides you to help your profile reach more people.
What type of content stands out on LinkedIn
- The last thing you want to do is learn a whole new way of sharing content. While LinkedIn is different from most, it’s not difficult to learn. We’ll give you posting techniques and strategies that will help you get the most out of the platform.

Connect with Donna Serdula

Want to Improve your LinkedIn? Visit Donna’s site at LinkedIn-Makeover.com or check out her Linkedin to continue the conversation.

Resources

LinkedIn Profile Optimization for Dummies

Free resources to Get Started With LinkedIn

Donna on Business Insider

SentriLock Launches New Showing Service for REALTORS® – Street Insider

How To Utilize Data From Your Showings with Scott Fisher

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The power is in the data. Whether you look at leads, past clients, or market indicators, you can surely find trends, notice patterns, and ultimately, improve the service you provide. But what about showing data? Yes, showing data. Tracking and reporting on consumer behavior when they are simply looking at homes to purchase. You may have not considered this to be as important towards your business, but with technology becoming more practical and reliable, it may be a good time to lean in to this information. How can you leverage showing data to improve the service you provide? Are large iBuyers a threat in this space? What data should you be tracking?

Scott Fisher has been in the real estate technology services sector for over 30 years, and for the last 17 he has dedicated his time to building SentriLock, a competitive lockbox solution that gives agents choice in the market, and now he is working on providing that same high quality service in the new showing software that SentriLock is developing. Aside from his great success in business, Scott is also a reputable engineer. He holds 23 patents which have helped propel SentriLock to other markets and improve their overall product offering.

This week on the podcast Scott joins me to chat about the business of showing data and why it can actually differentiate your business from the competition. We’ll talk about how Scott helps his customers at SentriLock grow their business through data, what data is important to keep track of, and also how to position yourself differently when talking to clients, again – through data. We’ll also discuss the difference between showing data from sellers to buyers, and why they are very different clients when it comes to positioning your showing data. If you’re looking to take your business to the next level, you won’t want to miss this episode where Scott shares his data analysis knowledge after 30+ years in the real estate technology space!

Three Things You’ll Learn in This Episode

ShowingTime was recently acquired by Zillow – What that means for you
- By now everyone has heard the news, but what does it really mean for your business and what are some ways you can actually benefit from this merger? We’ll discuss these answers and more.
What local showing data can teach you and how to utilize it
- While you may not think so, showing data can be a great client acquisition and retention tool. We’ll discuss the benefits of utilizing the modern lockbox technology and how it will help you differentiate from the competition.
What trends in today’s market can tell us about what’s coming
- The 2021 market is different than we’ve ever seen, and it seems quite unpredictable. However, while that’s mostly true, we can use data to predict what we could be seeing in the near future. We’ll talk about what data we’ve been looking at and what it’s telling us.

Connect with Scott

Check out the SentriLock website or check out his Linkedin to continue the conversation.

Resources

Consumer smart locks vs. electronic lockboxes by Scott Fisher

2017 Best Places to Work winner: SentriLock

Intention by Andrew Wallas

Being Intentional vs Goal Setting with Andrew Wallas

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Nothing in reality exists without intention. Everything we wear, use, and rely on daily all started because some group of people had overwhelming intention to get that specific product or service available to you. We must realize the importance of intention and understand that nothing great will be achieved without overwhelming intention. Then there’s alignment, the process of synchronizing yourself and your actions with your intentions. Another crucially important part of fulfilling your intentions. However, it’s easy to set goals and say you intend to achieve them, but simply setting a goal may not be enough. Why is it that intention tends to produce much better results than goal setting? In what ways can we leverage our inner-intention to achieve some of the greatest things we strive for?

Andrew Wallas is a businessman that has been at the forefront of many successful businesses – most of them with 100s of employees -throughout his time as an executive. However, this is not what he is known for and what he dedicates his time to nowadays. Since his business success, Andrew now dedicates much of his time to sharing knowledge from his past endeavors. This has been through speaking, workshops, training, and many other avenues, but Andrew has recently added author to his long resume, writing three books all centered around the mindset and thought process that he uses to achieve great success. Check out Intention, his most recent publication and the one we talk about in this episode.

On this episode of the podcast, Andrew joins me to talk about intention, and the massive return you can have by having overwhelming intention to create your dreams and achieve your aspirations. We’ll talk about how Andrew used it to build 9-figure businesses, how you can use it in your daily life, and most importantly the effects it can have on your business, if done correctly. We’ll also discuss why aligning yourself with your intentions is important and how to go about doing that correctly. Andrew comes from a place of contribution in all of his work, and it shows when he speaks. Listen in to gain his insight that he’s used to grow many businesses, you won’t want to miss this conversation!

Three Things You’ll Learn in This Episode

Why internal intention is more effective than simply goal setting
- Internal intention is one of the most important things to achieving some of the most difficult feats in your career, no matter the industry. And it’s much more effective than goal setting, why is that?
How to do things you’ve never done before, and still be successful
- Trying new things, like getting on video, can be scary and seem nearly impossible to get good at. But there are actually ways to overcome this fear and doubt and relate with people that you may have never expected.
What it means to align yourself with your intentions
- Having your intentions clear is the first step to achieving your internal desires in business and life in general. But when it comes to aligning yourself with your intentions, many people do not truly follow through. We’ll talk about how to align yourself with your intentions and start to change your daily actions for the better.

Connect with Andrew

Check out his website at andrewwallas.org or check out his Linkedin to continue the conversation. Also make sure to check out his books to gain more of his insight.

Resources

Business Alchemy by Andrew Wallas

Carlos’s Podcast – All In Entrepreneurs Podcast

People Over Profits with Carlos Reyes

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Many people overthink or simply don’t know what it takes to be successful in real estate. However at the end of the day, it is a people-first business. It’s extremely important to nurture relationships and take care of both your partners, your team, and most importantly, your clients. Inconsiderate, shady tactics and short sighted thinking will surely set you up for a short stint in real estate, and one that is neither enjoyable nor profitable. So, why is it that so many real estate professionals look past the simplicity of the business? What can you do to master relationship building? And what will surely set yourself apart from the competition in such a competitive 2021 market?

Carlos Reyes is a wildly successful real estate wholesaler turned investor and serial entrepreneur now with over 27 companies, all of which started because of his real estate ventures. He’s a first generation U.S. immigrant that decided to quit a 14 year corporate job in 2015 to pursue the dream of building his own real estate investment company. With the help of his partner Sal Shakir, his company has scaled quickly to be a real estate powerhouse consistently producing 6 figures every single month in multiple markets. Aside from being a businessman, Carlos is focused on helping others improve their mindset and strategies to build a successful real estate empire. Carlos helps other real estate professionals through coaching and educational events that discuss investing, wholesaling, marketing, and other business building tactics.

In this week’s episode, Carlos joins me to chat about the most effective strategies for building a real estate business from the mindset for success, to the marketing strategies that will get you more listings. He walks us through how he manages his marketing spend, the team he built around him, and the top sources he uses to find homes before they’re on the market. In addition, Carlos explains the thought process behind these strategies and why you have to change your mindset to one of abundance to truly take advantage of the opportunities in front of you. Carlos has captivated audiences, built millions in wealth, and now wants to share his findings with other professionals who want to achieve similar success. You won’t want to miss this conversation and all of the great learning points that come out of it!

Three Things You’ll Learn in This Episode

The steps to providing an exceptional customer experience in real estate
- Business is not a sprint, it’s a marathon. To win this race you need to put people over profits and deliver an exceptional customer experience. We’ll talk about why it’s so important for your business to serve your customers instead of sell to them.
Where to find property owners who are waiting for someone to help them sell their property
- So you understand what you need to do when you get a client, but where do you find these clients who are looking for someone to help them? We’ll talk about the top sources you can use to find new clients that you’ll want to work with.
What we can expect for the 2021 real estate market and how to prepare
- Everyone knows there’s a crazy market we’re seeing in 2021. But what is to come for the following months? We discuss and speculate on what we may see in the near future, and how you can get ready no matter what happens.

Connect with Carlos

Check out his website at officialcarlosreyes.com, or follow Carlos on Instagram where you can message him to continue the conversation. Also make sure to check out his new YouTube channel where he creates valuable content centered around real estate.

Resources

All In Momentum Mastermind Event

Best Real Estate Investing Book by Carlos Reyes

All In Nation

Carlos Reyes, Top Real Estate Mogul To Follow In Arizona – AZ Local Business

The Go-Giver by Bob Burg and John David Mann

Get Geoff’s Book – Disrupt or Die | How to Survive and Thrive the Digital Real Estate Shift

Disrupt or Die – Surviving the Digital Real Estate Shift with Geoff Zimpfer

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If you haven’t taken your business digital at this point, especially after the craziness of 2020, then it’s safe to say you are hurting your business more than helping it. However, digital marketing is a broad statement, and to do it right you’ll have to hone in on specific strategies and techniques that actually move the needle to where you want your business to be. You might be asking yourself, “Do I need to use social media? Do I need to be on Google? Should I actually be shooting videos about my life?” Yes, yes, and yes, but how you actually execute online is what clearly sets you apart from the competition.

Geoff Zimpfer has been in real estate since 2003, through the ups and downs of the market in the last 2 decades, and if there’s one thing he’s taken away from the industry shift, it’s that digital initiatives, or the lack thereof, will make or break your business. Starting out as a mortgage originator in Orange County, CA, Geoff learned the ins and outs of the mortgage business. Fast forward to now, and he’s a national sales trainer and coach, helping other lenders, brokers and agents navigate the mind field of digital marketing. In 2020 he then compiled all this knowledge into a book, Disrupt or Die | How to Survive and Thrive the Digital Real Estate Shift.

On this podcast, Geoff and I chat about the importance of having a digital presence, and why the personal side of marketing is more important than ever for anyone in real estate. He walks us through the top five ways to build rapport with a potential client before even meeting them, and how to determine which strategies will work best for your goals (you can’t choose them all!) Tune in this week to hear all about the strategies that are actually converting in 2021 and how you can use them to achieve highest and best results for your business.

Three Things You’ll Learn in This Episode

The importance of having multiple marketing streams
- The worst kind of marketing is one. Having only one stream of business is a huge vulnerability to your business. We’ll talk about why and how to diversify your streams of marketing.
What marketing strategies actually work for YOU
- Not every strategy is one size fits all, and you must determine which is most effective, comfortable and convenient for your business. If you try to do everything you’ll spread yourself too thin, with only one strategy you’ll short yourself on opportunities. We’ll talk about how to determine which strategies to dive into, and how those can work for you.
How to ‘own the search’ for your city
- I’m sure you’ve heard the term of ‘digital mayor’, but how do you actually do that? We’ll walk you through how to create authoritative content on YouTube, Google, and other platforms that will get you seen by anyone looking to learn more about real estate in your city.

Connect with Geoff

Learn more about Geoff by listening to his podcast at MortgageMarketingInstitute.com, or check out his LinkedIn where you can message him to continue the conversation.

Resources

Geoff’s Podcast – Mortgage Marketing Institute

How Much Business Is Generated From Referrals?

The Hybrid Agent Model and Becoming Investor Friendly with Trevor Mauch

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There’s a new kid on the block as of late, have you heard of them? Well if not, you need to, and it’s the hybrid agent. The individual who has the ability to be both an agent and an investor at the sa

What Converts Someone Into a Client with Chadi Bazzi

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So you’re finally getting the phone to ring and people want to work with you… Now what? Well, that’s only half the battle, and now you have to convert them to not only trust you, but also allow you to

The Untapped Power of Your Sphere with Kyle Draper

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Believe it or not, your SOI is one of the biggest, and most untapped, group of people to get more business from. Continuously reminding them what you do not only markets for their direct business, but also the referrals, which happen to make up over 80% of closed real estate transactions. But this doesn’t mean you have to spam their inboxes, texts, and phones like other cold lead generation strategies, it simply means staying in front of them all the time, and one of my favorite ways to do that is with social media.

Kyle Draper, better known as Coach Kyle, is a social media coach focused on helping realtors generate business from their direct sphere of influence through various social media marketing tactics. The unique part is, Kyle has a much different background than most in real estate. Originally he started in the roofing industry, and while he was growing his first roofing business, he realized the power social media had for attracting new clients. Eventually, he didn’t want to climb on roofs anymore and made a pivot into real estate website development, and it was then he found the industry he wanted to help grow. Now Kyle coaches and educates real estate agents, lenders, as well as other professionals how to leverage who they are, in front of who they know, to grow their business.

This week on the podcast Kyle and I chat about the best ways to market your direct sphere, and the crazy opportunities that there are for growing your business. He walks you through the mindset you need to effectively market your database, the content and platforms used to stay relevant, and the scenarios he most often sees that generate business. Ready to get on top of your social media game? Listen in and you’ll get actionable tips to improve your skills and really dial in your strategy.

Three Things You’ll Learn in This Episode

Does your sphere of influence really generate business?
- Explore the many ways you can find opportunities just by consistently tapping into your SOI.
What content truly generates business
- You may feel like you are obligated to talk about real estate to stay relevant, but it’s nearly the opposite. We’ll walk you through the top content we’ve seen deals close directly off of.
Getting past the ‘awkward’ stage of content creation
- So you’re ready to get started, but now that block of awkwardness hits. Don’t worry it happens to everyone, but there’s ways to get over that hump and feel confident with what you’re creating.

Connect with Kyle

Learn more about Kyle at his site, KyleDraper.com, or check out his Facebook where you can message him to continue the conversation.

Resources

Steal Like An Artist By Austin Kleon

Kyle’s Podcast – The Social Media Mindset

People See Through The BS, You Have To Be YOU with Ronnie Sylvia

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If you look at the last 5 to 10 people you worked with, odds are they are just like you, or pretty similar, and there’s a reason for that. You will always attract the people that you can relate with and repel the people who you most likely won’t. This is why authenticity is so important when it comes to growing your business in real estate. It’s a people’s business after all! Content creation is no different, so why is it that so many people struggle with being authentic when it comes to social media and content creation?

Ronnie Sylvia is an ex-firefighter turned real estate agent out of Sacramento, California and he has relied heavily on content creation to reach a larger audience of potential clients and referrals. Leveraging his past experiences in rescuing others, he suitably named his show the ‘Rescue Ronnie Show’, to highlight all the people he rescues in the real estate world. By using his true personality in the content he creates, he is beginning to attract people that not only he can relate with, but he actually wants to work with.

On this episode of the podcast, Ronnie joins me to chat about the ways you can get started on video and why it’s so important to be authentic in your delivery. He walks us through how he got his start, the content he creates, and the massive returns he is getting due to being consistent. If you’ve been on the edge about getting started and just need a bit of direction, listen in because we are going to simplify the process and give actionable steps that will actually grow your business.

Three Things You’ll Learn in This Episode

Why consistency is so important when it comes to content creation
- Find out why Ronnie has posted a video for the past 175 weeks, and what that did for his business and overall recognition
How to get in front of people without constantly selling to them
- When starting on video, you may feel like all you should talk about is real estate, but it’s the exact opposite! We’ll give you some of the best content pieces you can create to attract attention and not be boring.
How long it takes for video to become a relevant part of your business
- Video is not a lead generation technique that pops out phone numbers and addresses, but instead a long term strategy that doesn’t have a set time or ROI. But how long does it really take to gain traction?

Connect with Ronnie

Learn more about Ronnie at his site, RescueRonnie.com, or check out his Instagram where you can message him to continue the conversation.

Resources

Ronnie on Facebook

Every Agent Wins Podcast

The Rescue Ronnie Show

How To Make Time Management Your Biggest Strength

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It’s almost spring time here in the real estate world, and you all know what that means for our calendars… But the market is still hot, and there’s no end in sight for the time being. Likely, there will be busy days, long nights, and lots of coffee needed due to the state of the market, so how can you possibly manage your time this year and still take advantage of the opportunities around us?

I’m going solo for this week to talk about the importance of time management when building an attraction based business, and building a solid referral network you can rely on. Not only will you begin selling/buying more homes, making more money, but you’ll also take back so much of your time from prospecting. Listen in to see how you can make time management your biggest strength.

Three Things You’ll Learn in This Episode

How to manage your time while running an attraction based business
- In reality, you just need a good strategy to stay in touch with your clients and database, then the mindset to stick to it.
The mindset of balancing family, life, work, and anything else you value
- 90% of the people who don’t commit to a content strategy don’t have the mindset to do so. When it comes to work, you should have growth at the forefront of your agenda and stick to the plan.
How much time do you need to commit to content creation
- So you’re probably wondering, “where do I even start?” Listen in and we’ll give you the actionable steps to get going, because it’s all about how you start and how you use your time.

Connect with Me

If you want to message me, shoot me a DM on Instagram, or check out our website at RealEstateMarketingDude.com where you can schedule a chat.

Resources

Golden Age Financial Solutions

People Hire You For How You Do It – First Impression Is Everything with Mark Choey

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One of the biggest things I’ve learned being in real estate is that people never hire you just because you’re in real estate and have a license, they hire you because of how you do it and the impressi

The Riches Are In The Niches – Reverse Mortgage Profits with Jeremy Knock

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We’ve all heard it before, the riches are in the niches, but Jeremy Knock went all in on this idea by building his business around a tool that a lot of people have never even heard of before, the reverse mortgage. If you’ve never heard of it you’ll want to listen in on this episode, because it might just be a tool you can learn from.

Jeremy Knock is the founder of Golden Age Financial Solutions, a San Diego based mortgage broker who specializes in only one mortgage, the reverse mortgage. While he started out fulfilling anything from new home loans to refinances, he eventually found that the reverse mortgage was almost untapped, and went all in. Jeremy is now looking to spread the word about this program, and how you can leverage it to improve your business as it becomes more available.

On this episode of the podcast, we talk all about the reverse mortgage tool and more importantly how you can use Jeremy’s strategy to find your own niche to take over. He walks us through exactly what a reverse mortgage is, how he built his business around it, but also a brand building technique that you can implement immediately.

Three Things You’ll Learn in This Episode

What is a reverse mortgage?
- A reverse mortgage is almost unheard of, and even if it is, there are many misconceptions around it that are simply untrue.
The importance of a niche and how you can utilize it
- The riches are in the niches, and if you’re an agent, broker, lender, or investor there is a niche for you. You just have to find it, and capitalize on it. We’ll use Jeremy’s story to make it relatable and actionable.
What a niche can do for your personal brand
- If you’re having trouble finding out what your brand is, maybe you’re being too broad in your offer. By doubling down on one thing you’re good at, and branding yourself around that, you’ll start to see just why it’s so important to be focused on your specialty.

Connect with Jeremy

If you want to learn more about reverse mortgages email Jeremy at [email protected] or check out his website at GoldenAF.com where you can schedule a chat.

Resources

The One Thing by Gary Keller

What is a Reverse Mortgage? | cfpb

Broker Owner Challenge (February 9th – 11th)

Zillow Buys ShowingTime, What You Can Do About It

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I’m sure you’ve heard the news, Zillow is now becoming your direct competitor so it’s up to you to stand out, and you do that through a strong brand and attracting attention. By focusing on the custom

Be Uncensored With Your Marketing with Greg McDaniel

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Real estate marketing is going through a shift in how people are earning business. It’s no longer who looks the best, pays the most for advertising, or calls the most phone numbers, it’s now all about

How This Agent Grew to 40,000 TikTok Followers in 6 Months with Alex Dunbar

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TikTok, you hear about it over and over, but should you be utilizing it in your marketing strategy going forward? Truth is, there’s no avoiding it, and from what we’ve seen, it’s here to stay so I’m going to help you take full advantage of the platform to use it as a reliable lead generation technique for your real estate business in 2021 and beyond.

Alex Dunbar is a top residential real estate agent with Dunbar Real Estate Group in the Langley, British Columbia area, who also happens to have a strong TikTok presence. Throughout 2020, Alex began building out content on his TikTok page with really no idea just how much untapped potential was in the platform. After seeing a quick jump in viewership and engagement, he doubled down and now sits just above 43,000 followers. In addition to TikTok, Alex uses other social media platforms for his marketing and has found that to be one of the best ways to have a consistent presence with his audience.

On this episode of the podcast, Alex brings his TikTok knowledge to talk about his successes and failures on this new social media platform. We dive into what content works best, how to have a consistent stream of video ideas, when to post, and a whole bunch of other TikTok best practices. Listen in to learn how to crush your TikTok journey and how to use it as a consistent stream of warm leads!

Today’s Topics

Why you should be using TikTok in your marketing strategy
What virality is and how to go viral on the platform
Using TikTok to reach your audience, without constantly selling to them
What is the TikTok algorithm and how it works
How consistent should you be posting on TikTok
When are the best times to post on the platform and why
TikTok doesn’t have to be a big production piece, how to edit your videos quickly
Best practices on the platform for beginners or even seasoned pros
The 4 types of content to create on TikTok

Connect with Alex

If you want to reach Alex for any further TikTok questions check out his website or email him at [email protected]!

Resources

Alex on TikTok

Alex on Instagram

Bob’s Course, The Ultimate Homebuyer Experience

Don’t Rely on 3rd Party Lead Generation Sources with Bob Friel

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Authenticity and staying in touch with your database will always be the easiest way to grow your business in real estate, period. Now yes, cold lead generation can work, but the only way to assure your business is referable, likeable, and trustworthy is by always being authentic. By consistently looking to serve your potential clients, you’ll quickly see people coming back again and again. But, what’s the best way to implement a content strategy into your business? And how can you even get started?

Bob Friel is not only a close college friend, but also the president and founder of Friel-Good Mortgage, a Denver based mortgage lender. Bob understands the difference of serving versus selling, and built his business around this idea. This is how he was responsible for nearly 150 transactions in 2020, more than 90% of which were referral based! Further, Bob is also a video content creator, previously releasing the Ultimate Homebuyer Experience and creates weekly content on first time homebuyer education.

For this week’s episode, Bob talks about his experiences being nearly completely referral based and how it rapidly grew his business in just a few years. We talk about why you won’t be able to rely on third party lead generation, and what you can do instead. Tune in to hear Bob’s proven branding strategy, how he used video to build his brand, and the ways you can implement his strategy too!

Today’s Topics

The best steps to grow your personal brand
Why personal branding is a timing game, and the reason it won’t happen overnight
How to avoid being ‘salesy’ and start serving your audience instead of selling
Using video to reach your audience, without constantly selling to them
Where to multipurpose your content and why it’s so important
The truth about viral videos and if they matter
Personal branding in 2021 and beyond
The value of relationship building for real estate professionals
How 3rd party lead generation sources will work in 2021 and beyond

Connect with Bob

If you want to reach Bob personally, reach out on his Facebook. Also, check out his personal mortgage lending website DenverBankerBob.com!

Resources

Bob’s YouTube Channel

The Mortgage Man Video

Broker Owner Challenge (February 9th – 11th)

My Original Realtor YouTube Channel

Using Instagram Content Creation to Attract Clients with Michelle Berman

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You might be asking yourself, should I be using Instagram for my real estate marketing? The answer is always yes, but knowing how to do it the right way is when you’ll start to see a return on the tim

YouTube Views vs. Personal Branding

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Do YouTube views even matter? Does subscriber count matter? What if my video only gets 20 views? Good questions, but it’s not so cut and dry. Today, we dive deep and debunk the YouTube myths that are stopping you from winning your market with video. If you want to know what really matters when it comes to leveraging YouTube for your business, you’re gonna want to listen in on this one.

YouTube is at a stage in its growth that anyone can dominate their market and gain business on the platform. Don’t be fooled, not all content is supposed to go YouTube, in fact most content isn’t best for YouTube. Don’t let it be a guessing game, understand best practices and let my past trials and tribulations guide you in taking advantage of this social opportunity.

Listen in on this episode to learn the YouTube strategy we give to all of our clients, and the 3 step implementation plan to get started on video. This content is massively valuable, and I wouldn’t be surprised if it totally transitioned your business away from lead generation and into attracting referrals, the gift that keeps on giving! Don’t wait any longer, this window will close soon as more people get on the platform. Start today!

Today’s Topics

The truth about YouTube views, do they even matter?
What content does best on YouTube
The 3 step YouTube implementation strategy
My YouTube experience as a realtor and what you can take away
Why you can be an ‘expert’ in nearly any industry through video
The impact video has on your personal brand
YouTube is a search engine, you need to treat it like that
YouTube videos are amazing for multi purposing
Lead generation vs. attracting referrals, which one should you focus on?

Connect with Me

Want to schedule a strategy call with me? Do that here. You can also check out my website to learn more about video marketing and how it can take your brand to the next level.

Resources

The Psychology Behind Celebrities

You Need to be Your Own Media Agency

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Going into 2021, there’s no hiding that your brand is the most important part of your business. Your broker won’t get you more clients, your license alone most definitely won’t, but your brand will. So now’s the time to dial in and start taking it seriously because having great content about what you do, everywhere your ideal customer spends their time, is the gift that keeps on giving.

I’m ridin’ solo for the first episode of this year to show you the importance of having a brand, and why you are almost going to need to be your own personal media company. Even though most people know the importance of content, the hardest thing is just getting started. But don’t second guess yourself everyone has a brand. You just have to find what YOUR brand is and odds are, it’s right in front of you.

It’s time to step it up, and my challenge for you is to start this year off strong with content creation. It’s going to be hard, it’s going to be boring at times, and you probably won’t see results right away. But tune in to this episode, and gain some strategy and motivation to get you going on the right track!

Today’s Topics

Why you need a personal brand going into 2021
How to carve out your niche and find your true brand
Best steps to capitalizing on video content this year
How I created my brand, and what you can take away from my experience
Why am I a dude? What does that even mean?
The reasons it’s okay to repel people, just as much as you attract
Exposing dying lead generation and why it’s quickly going away
The psychology of why people are easily attracted to ‘celebrities’ they see on video

Connect with Me

Want to schedule a strategy call with me? Do that here. You can also check out my website to learn more about video marketing and how it can take your brand to the next level.

Resources

Grant’s Company, Witly