Are you using some kind of online lead generation to connect with people you don t know? If so, you need to create content that helps those prospects get to know you and trust you with their business. So, what web pages or videos do you need to convert leads into actual clients? On this […]

Imagine having one or two clients that generate as many as 30 transactions per year! Real estate agents who build relationships with investors sell more houses. A LOT more houses. And if those agents are smart, they become investors themselves. Dr. Axel Meierhoefer is the creator of Ideal Wealth Grower, an educational platform that helps […]

2020 has been a weird year. And for many of us, the uncertainty has triggered a lot of anxiety and a loss of confidence. So, how do we crush those limiting beliefs? What kind of internal work do we need to do to set ambitious goals and take action to get what we want? Stacy […]

Early on, voice assistants like Alexa and Siri were novelties. Early adopters used them to play music or answer trivia questions. But the technology has evolved to be much more interactive and conversational, and today, you can ask Alexa to have a pizza delivered or place an order on Amazon. So, how might real […]

If you re not on video, I can guarantee that somebody else in your market IS. So, what s holding you back? You don t know what to say or do? There is no shortage of content to create, and there is a video strategy for every real estate business. But what type of videos […]

Are you focused on just selling the next house? Or do you want to build wealth over time? Yes, you can make more in the short term by chasing leads. But building a personal brand (and creating content around it) is a long-term play that will attract clients and grow your business exponentially over time. […]

I needed to stay present in order for my future to be profitable. Do you want to be a salesperson? Or do you want to run a sustainable real estate business? If you chose the second option, it s time to stop thinking about individual transactions and start building a relationship with the person in […]

Selling $30M in real estate is impressive, especially for a brand-new agent. But what s more impressive is that Spencer Hsu is thriving through the pandemic, replacing his Open House lead generation machine with a new strategy for connecting with clients. How did he do it? Spencer is an eXp solo agent out of the […]

Content marketing has two functions: 1) It nurtures your existing database, and 2) It attracts new clients. But if you want to generate qualified leads online, your content can t be generic. It s got to stand out and reflect who YOU are. Randy Carroll serves as Strategic Partner and Channel Manager at Chime Technologies, […]

Have you heard of the 80/20 rule? The idea is that roughly 80% of results come from 20% of the action taken. To apply this idea to business, figure out what one or two activities you do that are most profitable and do more of that. Instead of trying to do everything, be really good […]

How do you market your mortgage business on social media without talking much about the mortgage business? By showing up consistently and sharing your life with people. By being authentic. By being YOU. Jeff Pfitzer is a Regional Manager for USA Mortgage and an influential leader in the mortgage space. He has 20 years of […]

A lot of us believe that once we have a cool logo and a website, the exercise of branding our real estate business is done. But if you don t have enough clients, you re not finished. So, what else is involved in building a brand? Edwin Dearborn is the Content and Media Strategist behind […]

A jack-of-all-trades is the master of none. And the same goes for real estate agents. If you try to appeal to everyone, you won t attract anyone. But how do you find your niche? And then how do you go about marketing that thing that makes you different? Avery Carl has carved out a niche […]

Are you marketing your real estate business with boring market updates and generic Spring Ahead emails? Then you re doing it wrong. So, what IS the right way to brand yourself as an agent? TELL THEM ABOUT YOU. Yawar Charlie is a member of the elite Aaron Kirman Group, a luxury division of Compass in […]

If the public sees real estate agents as a commodity, how can you show prospects that you know what you re doing? What s the best way to build your authority and get clients to come to you? Charles Curry is part of the team behind Authorify, a platform that creates and licenses books to […]

We all know that the most important part of running a business is turning a profit. But, next year s profit is already being impacted by the investments you re making today. So how do you determine what to invest in key parts of your business like marketing? Understanding and tracking your return on investment […]

Are you playing offense or defense? There s never been a better time to take control of your business and adapt it to succeed in a post-coronavirus real estate market. There are so many ways to convince yourself that now isn t the best time to try something new, but you ll never succeed unless […]

Here s the truth: coronavirus will put many agents out of business. Who s going to make it through? The agents who spent the last 45 days working on their business rather than in it. Stop kicking the can down the road and start creating content that will connect with your audience and generate leads. […]

What does it mean to consistently communicate with your audience? Every real estate agent does it differently. How you communicate is not important. What matters is that you re making those connections that will earn you referrals and keep you top-of-mind. Today, I m giving you a one-on-one coaching lesson to discuss the importance of […]

The biggest question I get is: How do you write the perfect video script? You don t. The perfect script doesn t exist. Stop wasting your time trying to shoot the perfect video, and start using authenticity to connect with people. Today, I m coming at you solo to offer my best advice for video […]