You might be asking yourself, should I be using Instagram for my real estate marketing? The answer is always yes, but knowing how to do it the right way is when you’ll start to see a return on the tim

Do YouTube views even matter? Does subscriber count matter? What if my video only gets 20 views? Good questions, but it’s not so cut and dry. Today, we dive deep and debunk the YouTube myths that are stopping you from winning your market with video. If you want to know what really matters when it […]

Going into 2021, there’s no hiding that your brand is the most important part of your business. Your broker won’t get you more clients, your license alone most definitely won’t, but your brand will. So now’s the time to dial in and start taking it seriously because having great content about what you do, everywhere […]

It’s no question that 2020 was the craziest year we’ve seen in a while, and there’s no telling what’s going to happen in 2021, but one thing I do know is that online marketing isn’t changing just yet. Personal brands are still the most impactful way to connect to an audience, and having consistent communication […]

It’s no question that 2020 was the craziest year we’ve seen in a while, and there’s no telling what’s going to happen in 2021, but one thing I do know is that online marketing isn’t changing just yet.

It’s no secret that people want to work with people that they know, like, and trust. And when someone finds a good product or service, they’ll tell anyone and everyone they can about it. It’s no diffe

It’s no secret that people want to work with people that they know, like, and trust. And when someone finds a good product or service, they’ll tell anyone and everyone they can about it. It’s no different in real estate, and if anything it’s more apparent. Referrals will make or break your business, and if […]

So, you re ready to get on video in 2021. But you don t know where to start. How do you come up with a video strategy that fits your brand? On this episode of the Real Estate Marketing Dude, I m going solo to explain how to dial in your video marketing strategy and […]

Only 9% of people find their real estate agent online. That leaves 91% who do business through a referral or someone they already know. So, let s say you want to sell 20 homes next year. You would either need 22 referrals from your database or a whopping 500 Zillow leads! Garrett Maroon started his […]

Contrary to popular belief, every seller is NOT looking for the highest and best price on their property. So, why do agents let real estate investors generate all of the motivated seller leads? What if we worked WITH investors to offer seller leads more than one option? And how does marketing to a motivated seller […]

Real estate agents and mortgage brokers are perfectly positioned to capitalize on building cash-flowing assets. We re exposed to good multifamily deals on a regular basis. And yet, most of us don t take advantage of the opportunity to invest in those deals ourselves. Rod Khleif is a multifamily real estate investor, business consultant, and […]

Only 2% of people are willing to buy a product or service the first time they interact with it. The other 98% want to build a relationship before they spend the money. So, what s the easiest way for real estate agents to retarget leads on Facebook, earning their trust and eventually their business? Grant […]

Given the choice between a service provider whose website or Facebook page is nothing more than an online business card versus one with engaging content, who would you choose? Lyndsay Phillips is the CEO and Captain of Smooth Sailing Business Growth and Real Estate Investors Marketing. An expert in content marketing, she helps entrepreneurs build […]

A lot of real estate professionals struggle to think of themselves as a brand. But it may not be as hard as you think. After all, there s only one of you! And if you share what makes you unique with the rest of the world on a regular basis (and occasionally remind them you […]

In case you hadn t noticed, the real estate industry is changing. And if you want to compete with companies like Zillow and Opendoor, it s time to stop seeing investors as the competition. In fact, working with investors (or becoming an investor yourself) is a great way to expand your offering and attract more […]

So you heard about search engine optimization at a conference or on a marketing podcast. And now, you want to push a button and attract clients to your real estate website with the magic of SEO. But the only way to get to the top of a Google search is through consistent (and strategic!) content […]

Yes, Facebook ads have gotten more frustrating for real estate agents since the advent of Special Ads Categories. But that doesn t mean that lead generation on Facebook is dead. It just means that you have to work a little harder to find your audience and get them to convert. Shayne Hillier and Matt Cramer […]

What would happen if you stopped talking to your significant other? Obviously, your relationship would not last very long. And it s no different with your database. It doesn t take long for clients to forget you exist if you don t stay in touch. So, what s the secret to building a brand that […]

With Zillow s recent announcement that it s becoming a brokerage, a lot of agents are worried about how they re going to compete with the trillion-dollar gorilla. But here s the thing: Zillow will never be able to have a beer with its clients or become a local community leader. It just can t […]

A few short years ago, Facebook advertising worked really well for real estate agents. We could target people who were likely to move and collect quite a few quality leads. And then the rules changed, making it much more difficult to get our ads in front of the right audience. So, if Facebook ads are […]