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Being yourself can be difficult, especially when you are worried what other people think of you, but it’s important to be authentic, even when you can’t help but wonder how you are perceived.
Three Things You’ll Learn in This Episode
- Why are we so afraid to put ourselves out there?
- How to overcome the fear of rejection.
- What being authentic looks like in the marketing world.
Resource
The Listing Advocate (Earn more listings!)
Transcript:
So how do you track new business, you constantly don’t have to chase it. Hi, I’m Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them. Let’s get started. What’s up, ladies and gentlemen, welcome to their episode of the real estate marketing dude, podcast, folks, what we’re going to be chatting about today is not bringing on a guest, we’re gonna be doing a little bit of training and coaching during this podcast. So if you are sitting down, I’m gonna have a little bit of exercises for you today. But what we’re focusing on is, does what people think about you really matter? And this is something that, you know, I see quite a bit like, in for me, too, you know, if you guys listen this podcast for a while, you might not think I’m a very shy, or I really care what anyone else’s opinions are of Me. But the reality is they do. And, you know, sometimes when you get out there, and you put yourself out there, you might get some hateful stuff in return, you might have some people talk crap about you, or some people say some things that are going to hurt your feelings. So how do you react to that? Because what we’re chatting about today, how do you address all of the haters? If you are getting some? And how do you overcome that whole thing about? Hey, what should I, you know, I should I really put this out there, like, When are people gonna think about me? Oh, my God. So if you have any of those reservations, this is the show for you today. And what I wanted to do was just sort of focus on, you know, why it’s important to create the content out there. And what I see is the number one reason why I believe that people don’t put themselves out there is because it’s not that there’s so much they know what they want to say, but they just don’t know how to say it for themselves, if that makes sense. And it’s sort of like, okay, yes, I know, I want to market my business. I know, I want to tell people, I’m in real estate. But how do I do that without being a total douchebag? How do I do that without like, feeling like I’m begging for business or, or selling my services, or annoying people, because that’s what I don’t want to do at all. And that’s normal to think that way. Guys, we’re human. I mean, that’s how human beings think it’s a natural reaction. But what, when you really grasp what it is you stand for, and you really identify your brand. You don’t think twice about posting that content, right. And this is the importance of really dialing in your brand, your brand strategy and creating content, because it is very hard. If you don’t have a strategy in place with why you’re creating content in the first place. Well, it’s very hard to get yourself out there to begin with, and then to do it consistently, because over time, it’ll eventually die. And if you are planning to build a brand, you have to create content, you have to create content in today’s age, to build a brand. I mean, it’s the only thing that keeps yourself out there. See, marketing isn’t advertising, like when I’m doing this podcast right now, I’m not trying to. I’m trying to add value to other people’s lives, like I’m trying to give you tips. And the reason why I’ve been doing this since the last seven, eight years is because, one, I have fun doing it, too. It allows me to express my voice. But the most important reason is allows me to serve my audience. It allows me to keep contributing in a value added way. And there’s a reason why my topics and the marketing or the topics and the things I talked about are all related around marketing or lead generation, because that’s the niche that my marketing is so like, for me, I just talked about marketing stuff all day, because that’s what I do, like my audience might do people that buy our services, or hire us for video or need me to help them brand them or whatever they need for content, they come out to me because I’ve met them through creating content. And if I never created content to begin with, I would never be anywhere to begin with content is the only thing that saved my career. And it’s the only thing I see that keeps people present in today’s day and age as well. And one of the biggest problems that like, you know, is that someone who is not on top of mind is always passed up on. And you know, when you decide and you realize what your mission is, what your goal is, when you know what your brand is, it’s very easy to create content consistently. And you’re confident about it at the same time. So when we people are generally nervous about what they’re going to create or what they’re going to do, most times that is solved simply by literally spending time developing what that strategy is going to be and when you spend time where keen on your content, it’s not so much of what you’re going to be creating content on. It’s how that content is going to be consumed, viewed or perceived as so for example, if I know, I want to give you guys some examples of put this in here and why it’s so important to do the Brandon, and we just did a content challenge. And if you guys are interested in learning how to create content, I want you to go to www dot real estate content creator challenge.com. That’s www dot real estate content creator challenge.com. This is a training I do every 30 days, it’s $49. And it’s a three class session where we’re going to show you essentially how to create all the content in the world, through video, email, through social media, still images, video images, there’s a lot of different forms of content, but it’s how you create your content that people relate to. And that’s why it’s so important to do your brand. So if you’re interested in learning, and you don’t know what to do go to real estate content creator challenge.com. And sign up for the next challenge, depending on when you’re listening to this episode. But, you know, let’s go through an example of here. So let’s just say this is the easiest one that everyone always understands. When I explain this, this is one of the points we come on. In the challenge. We go, Hey, how do you define what your brand strategy is? What’s your content strategy, which is really what we’re doing? So what I like to do is I like to reverse engineer that content strategy. And how I do it is I go, Alright, who do you serve? We all know we sell houses, or you do loans or something like that. But who do you serve? Who do you pretty work with like, because your brand strategy should be an average of the last 10 of your clients. So if I’m here, I’m here in San Diego, it’s a big military town. And a lot of realtors and lenders here, I see a lot of them have a great niche in the military, which means they’re doing a lot of VA loans, VA financing. So if I wanted to create a content strategy, let’s just say I want to talk about real estate, well, I would do it in the form of a bootcamp and I would be disciplining them and making wise financial advice, because that would be very brand, I would very be very on brand for to speak to that audience, it would it would show people wanted speak exactly to who I’m already marketing to. It’ll speak right through my authenticity, because I’m doing that. And it’ll call out who I’m trying to reach. But I could also create a community series, but I’m probably talking about neighborhoods near base, versus like, the highest most expensive properties in all of San Diego. I could go out in the community interview businesses that are veteran owned, I could create a giveback program and give back to the Wounded Warrior Foundation with every closing I had. But each one of those examples I just gave you are all pieces of content that can be created, whether you’re doing them on video, whether you’re creating a case study in the long form post on social media, whatever it is, everything we do is content. And I think what people don’t realize is that that’s so true is that everything we do is content, they don’t realize that everything there can be doing in terms of marketing is just capturing the stories that they’re already living, and display knows. But everything’s got to be intentional. If it’s not intentional, a lot of times it just falls on deaf ears. And there’s a lot of different types of content to create. But when you want to create content, that reminds people, you’re in real estate, and you want to create content that leads to clients. That’s the key is having it reminded people you’re in real estate versus having them having to tell people you’re in real estate. And there’s a major major difference in that. So what does this all have to do with coming back to like, hey, like we started this podcast about like, how do you overcome your content creation fears? And how do you overcome your fear of putting yourself out there? Well, the answer to that is you have to dial in your branding strategy, because once you’re confident in what you’re doing, and you’re excited about what you’re doing, the content creation part comes pretty easily. See, we have people all the time, they’ll be like, Hey, you get people get so nervous to film a video and, you know, we get these videos, we get these phones on our pocket, it’s the best tool you can have in the world, you could literally run your entire business off it, I’m doing it right now. And you don’t realize the power that this phone could capture and the power how much business your little phone in your hand or in your pocket can create for you if you know how to use it. Because the best content you’re going to create is not the ones you plan. It’s the ones you do on the fly. Sometimes, those stories come out when you’re in action. But you got to remember that all your years living a story, you got to pretend your life is a reality show. And when you dial in your strategy, what you’re really doing is just recognizing what you’re already doing is all content. That’s what I’m really good at. I tell people here and they don’t realize what already was already content. So you should never be scared to put yourself out there because when you’re creating whatever it is that you create, whether it’s a video or whether it’s a post, whether it’s a picture of you and your bathing suit, doesn’t matter.
You don’t have the act of creating In the content itself, whether you’re taking the picture or whether you’re creating your shooting a video doesn’t have to get posted, if you don’t want it to. So therefore the act of creating the first place should never make you nervous or anxious or any of that. Because you’re always in control. The second thing I tell people is, hey, do you realize that if you really like, let me ask you a question. Are you the right realtor or lender or investor for the job? Like, are you the best one in your market? And I hope all of you answered yes to that. But if you didn’t, then you don’t deserve my business. But if you answered yes to that, then it becomes your obligation to scream it from the rooftops and let everyone know that you’re in open for business because you do that good a job and anyone who takes pride and passion into what they do. Their job is to help more people or sell their shit. That’s why we exist, we exist, a business exists to help other people. And as long as you believe that you help other people, then you need to scream it from the rooftops. And that’s where content creation comes in. Because creating content will lead to clients. It always does. Because it’s just allows you to keep having more conversations. And with more conversations comes brand, trust, authority, and ultimately business. And that’s what content does. But it all starts by really dialing in and defining what it is that you’re going to create. Who am I? What do you do? How do you do it is more important, because that’s what people resonate with. They’re not listening to what’s coming out of your mouth, they’re looking at your body language, while you’re saying it. They’re listening into the tonality of your voice, whether you’re going up or
down like this. So that’s what people
are remembering. And I want to encourage you this weekend, when you’re scrolling on social after you sign up for the real estate content creator challenge.com. Before you tend to the real estate content creator challenge.com, I want you to think about who do I serve? What do I do? And what do people look at me for because that is the basis of your content. If you’re selling all of your houses to a bunch of doctors, well, I’m gonna go diagnose the real estate market. If you’re selling all of your services, in the fitness industry, because you’re just like a Pilates instructor or something, that’s great. Well, let’s get fit. And let’s give healthy real estate advice. Or maybe you’re a military person. And that’s great. Let’s bring a very disciplined approach to the real estate process. There is a way to out brand and out market because I this is so important to me that I don’t believe you have a business if you don’t do this, at least have one longing last longevity, because there’s a difference between running and working in a sales job than there is to running a business. And if you want to continue to chase chucks keep selling your shit. If you want to build a business and actually have something that you could control that is not reliant upon any type of lead source. That is recession proof. And it doesn’t flounder in the shifts like we’re experiencing right now. Well, you got to build a brand. There’s a difference, build a business or build a brand. They’re both sort of the same thing, but not always see a brand will lead to a lot of other opportunities that a business never will. I’m living it every day. So my advice I want to keep this week’s show short, is that dial in that content strategy, because the content strategy creates the brand, the brand creates the top of mind awareness, the persona, and the presence within the local community and amongst your database that attracts the clients in in this market right now, while everybody else is like, Oh my God, what’s gonna happen? I’m scared. What’s gonna happen next, what’s gonna happen next, most people are pulling back folks. And the ones who don’t go double down, especially on content right now are going to be the ones that create, prosper, and you’ll see them building teams within the next markets. That’s my prediction. So closing advices you will have to create content. It’s no longer optional. Start creating, start doing it authentically dialing in the way you’re doing it. If you need help with that, take the content challenge or hire us hire somebody that there’s a lot of people that can help you do this, and throw yourself out there and do it consistently. And do it for six months, right into the show. And tell me what happened. If you have a story about this, I’d like to interview you reach out to me at real estate marketing do.com And I would love to have you on next week’s show or a future episode, but create content. You can’t do that without diluting your branding strategy. Once you do it, do it consistently. This is not rocket science. And what you’ll see is you’ll stop worrying about what you’re saying. He won’t care after a while, you’ll just keep going. And that’s what you should be doing. It’s your obligation. Like I said, If you believe you’re the right person for the job, you have to be you have to throw yourself out there. Otherwise, in my opinion, you’re not the right person for the job. Appreciate you guys listen to another episode of the real estate market to do podcast you can visit us on our website, leave us some reviews, and follow us on YouTube, Facebook and Instagram. And if you’re interested in taking the challenge I mentioned you could go to www dot real estate content creator challenge.com And that challenge will be next one coming up March 14, but check based on a time where you’re listening to episode to see when the next one will be. We’ll see you guys later. Have a good one. But thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We’ll see you next time.
Transcribed by https://otter.ai