Do your real estate emails suck? Be honest. if you’re sending people turn back the clock or real estate emails on interest rates, your email strategy probably isn’t making any money. This is why I replaced all my old crusty text based email and started using video email marketing instead.
Many people get fed up because of dismal results their email marketing gives them, but it’s not because email marketing doesn’t work, it’s because of the way they are using it. If you want to see a better results with any of your email marketing results then you MUST check out using video email marketing.
What Does Video Real Estate Email Marketing Mean?
Video email marketing is using video instead of plain text based emails. So instead of writing a very cold email with no personality, you can now film your message and connect on a much deeper level with your recipients. It wold look something like the image below.
Why does video email work better?
Using video in your real estate email marketing is a much more impactful form of communication for the following reasons.
- 60% of your effective communication is based on your tone. You might be able to use emoticons on your emails, but no way does it have the effect a video would.
- 30% of effective communication is through your body language. How do you express your body language in emails?
- 10% of effective communication is the actual content or point you’re trying to make. Most people aren’t going to remember what you say so your focus should be to stand out instead.
This is why video email works better than just plain text.
What If I Don’t Like being on video?
Do you like money? Then get over it because it’s time to shape up or ship out because if you are not doing it one of your competitors is.
3 Ways To Use Video In Your Real Estate Email Marketing Efforts
- Stay in touch with your “database”. Over 60% of all agent business is directly attributed to referrals and repeat business. You can very easily create a monthly video email marketing campaign as a way t stay in touch. Your database DOES NOT want to always hear about real estate, which is why I loved the Hallmark greeting card strategy(watch video).
- Follow up with New Clients/Leads. When you first start working with a new client, the most crucial time is the first few days of establishing your working relationship. There is no better way to start the relationship off than with a video email. Imagine what other agents are doing and how much you could stand out. Video email helps you convert more leads.
- Negotiate Deals/Transactional Updates. What a great way to submit an offer. One time this agent was in Mexico on vacation and our buyer was in a multiple offer situation. The listing agent did not have cell phone service while he was pounding away on margaritas. Let’s just say our offer stood out the most and we got it! You can also use video email as a way to enhance the client experience. You can have pre-recored video emails for specific touch points during a transaction.
Differentiating yourself from the competition is one of the ways you ultimately run an attraction based business. Video email is just one way you can do it. If you enjoyed this article and would like to learn more about how to adapt video into your business, check out our services right here on our website.
Also checkout our YouTube Channel if you like the tips you saw here.