Today we are talking about USP. Unique. Selling. Proposition. Memorize it because we are seeing a paradigm market shift and now that the NAR Settlement has fundamentally changed how agents are going to operate, it is time to shift. How do we do that? With a Unique Selling Proposition.

We talk about needing a brand a lot but it is so much more than that. Your “brand” is just a word we use to describe your motivation, your offering, your voice and who you are. Before you can build a brand, you need to build what you are, what you’re doing and why you’re […]

Are you creating media, content, video, whatever you want to call it? If you aren’t, then you’re missing out on a massive opportunity. The market is changing, marketing is changing. Don’t get left behind.