Over the next 12-18 months we’re going to see who’s a sales person vs an entrepreneur. With commission compression and NAR lawsuit, outside sources are doing everything they can to eliminate the need of using a real estate agent or lender. It’s in times like these that HUGE opportunities come up, it’s just a matter […]
Category: Referral Marketing
Become The Neighborhood Realtor Realtor Everyone Knows
Farming, does it still work? That’s one of the first things you think of when you think of becoming the neighborhood Realtor everyone knows. You pick a certain neighborhood and send direct mail (farm) to its residents every month for an indefinite amount of time. Yes, it still works, but sending direct mail to a […]
The Future Of Buyer Agency | Go Extinct Or Partner With Mortgage?
What the hell is going on in the real estate industry? More specifically what is going on with the future of buyer agency? Is the end near and will buyer agency cease to exist? I’m hearing of agents already “losing” buyers who are unwilling to pay a buyers agency fee at closing so is this […]
How To Stand Out In The Marketplace
You can’t build an attraction based business WITHOUT having a brand. I don’t think you can have any long lasting business without a brand The most important thing you can do is learn how to stand out in the marketplace.People don’t remember what you do, they remember how you do it. The hardest part most […]
Conquering The Fear of Putting Yourself Out There (ft. Chans Weber)
Everyone in real estate knows they need to create content for real estate marketing, but many are still holding back, why? Conquering the fear of putting yourself out there doesn’t require skill, it requires determination. Attracting clients vs. chasing leads is what every agent wants, but without having a personal brand or a lot of […]
Storytelling In Real Estate vs. Selling (With Robert Kennedy III)
https://vimeo.com/1014475434 Nobody wants to be sold, but that doesn’t meant you shouldn’t be trying to sell your service, it just means you need to change how you sell it. Story telling in real estate is how you can constantly market your real estate business WITHOUT necessarily having to talk about real estate or give market […]
How To Stay In Touch With Past Clients Without Talking About Real Estate
Don’t lose touch with your clients after the deal closes ever. They will buy and sell a few more properties, plus they have the ability to send you a handful of clients who will do the same. Part of being successful in real estate involves knowing how to stay in touch with past clients impactfully. […]
5 Website Videos That Convert Visitors Into Clients
Would you hire you off your website? Does it connect with your ideal client or does it feel cold? On this blog, I’m going to show you the exact website videos every business should have on their website. These videos humanize your business and connect with people on a much deeper level. When people visit […]
Stop Spamming People With Real Estate Emails Nobody Wants To Open
Do your real estate emails suck? Be honest. if you’re sending people turn back the clock or real estate emails on interest rates, your email strategy probably isn’t making any money. This is why I replaced all my old crusty text based email and started using video email marketing instead. Many people get fed up […]
The Real Secret To Word Of Mouth Marketing
You will never run a referral based business without knowing why people refer others anything in life, not just real estate. This is crucial for understanding how word of mouth marketing works. Are you sick and tired of fighting chasing leads? The good news is that just about anybody can run a referral based business […]
Why Client Appreciation Events Attract More Business Than Prospecting
In almost every circumstance I’ve seen, client appreciation events WAY outperform other marketing or advertising activities. They build your brand, nurture your database, and allow you to meet new people, but they have to be marketed correctly. Client Appreciation Events Are A Marketing Activity Inviting someone to a party is the ultimate way to connect […]
The 6 Step Referral Thank You Checklist
Referrals are the lifeblood of the real estate business, but how do you express each referral thank you? There is no better compliment to your business than receiving a referral, but are you taking the time to properly thank the referring party the right way? If not you very well may be pissing them off. Over […]
The Giant Opportunity The NAR Settlement Creates For Buyer’s Agent Compensation
How would you receive buyers agent compensation after the NAR settlement. Good news is I see lots of opportunity.
Do I Need To Create My Own Real Estate Content?
If you’re not creating real estate content now or have plans to into the future, you’ll be out of business. That’s a bold claim to make, but hear me out first. Every real estate agent or lender will need to create a personal brand. You cannot create a personal brand without creating content, unless you’re […]
The Referral Marketing Strategy That Keeps You Top of Mind
If you want more real estate referrals, you need an effective referral marketing strategy to STOP letting people forget you’re in real estate! Before I show you how to avoid becoming the agent that is forgotten about by your friends and family, we have to go over a few things first. The first place to […]
Email Nurturing For Referrals & Top Of Mind Brand Awareness
How are you staying in touch with your database today? Using video email nurturing is one of the most effective ways to stay on top of mind your database. It allows you to connect personally leaving a much larger impact on your database. Most real estate agents and lenders immediately resort to creating market updates […]
Post Real Estate Social Media Content That Converts Into Referrals
Social media is NOT Craig’s list. If you are looking for what kind of real estate social media content you should post, it’s very simple. Stop telling people you’re in real estate and start reminding them you’re in real estate. What is real estate content? Why is everyone talking about real estate content and how […]
Generate More Real Estate Referrals Being Everywhere All The Time
Generating consistent stream of real estate referrals is crucial to your career and sanity. Staying in touch with your database isn’t optional, it’s a necessity. However, how do you do it without always talking about real estate? Good news is you don’t have to. Actually, you shouldn’t really ever talk about real estate with your […]
4 Types Of Real Estate Social Media Content That Creates Engagement & “Reminds” Your Database You’re In Real Estate!
Stuck with what kind of real estate social media content to create? Here are 4 types to keep you consistent.
This Real Estate Marketing Strategy Attracts Clients With Content Creation
The reason why 87% of agents fail within five years is because most of them start in real estate chasing the wrong people with NO real estate marketing strategy. Everything you are about to read is not rocket science, but common sense when it comes to real estate marketing vs. advertising. My goal is that […]